Shulou(Shulou.com)11/24 Report--

In ‏ 1981, Guangzhou Friendship supermarket, the first supermarket of choice in China, opened in Guangzhou. At that time, the mall set up a special corner to choose goods for customers, and most of the goods sold in the store were imported goods. ‏

‏ Guangzhou citizens see this form of business for the first time, feel very strange. At the beginning of business, many citizens repeatedly entered the store to experience, the sales scene is extremely lively. Delicacies, daily necessities, clothing are on display on the shelves of about ten rows. The spiritual pleasure brought by the rich goods is intertwined, which constitutes the most concrete and authentic first experience of the Chinese people in the era of material poverty for a higher standard of living. ‏

‏ when live e-commerce and other new shopping channels into consumers' daily life, the new shopping habits also let previously difficult to reach good things, at a more affordable price into the living space of the Chinese people. People from different fields and different professional backgrounds gather in the studio to share their experiences and experiences in the pursuit of a better life and to build the trust of fans with good goods and services. ‏

‏, among them, there are programmers and repairmen who insist on making Sichuan hot pot ingredients with clean and authentic materials, and programmers and motor factory repairmen who score their stores up to 4.99: "Old man, look at this factory where we produce hot pot ingredients to ensure cleanliness and hygiene." ‏

‏ also has a post-95 young girl who has transformed from an actress to a cosmetics anchor and a "one in a million" young girl for fans: "all these are for everyone to try out for free, okay? this time the mechanism is unique!" ‏

‏ also has a former clothing store owner who designs clothes for plus-size girls and takes "Let Beauty not be defined by size" as his career goal: "Sisters, take my advice and we'll place an order if it suits us! if it doesn't look good on it, I'll be relieved to return it!" ‏

‏ live e-commerce has changed the lives of countless people, but also helped them find greater value and meaning-using low-cost good things to help consumers have countless possibilities to weave a good life, so that consumers can enjoy good things without paying high fees. ‏

‏ Li Shu Ji: real material is the good taste in life ‏

‏ with the teacher's loud Sichuan accent "butter" cry, 600jin of white butter was poured into the pot. After the butter is heated and melted, gradually pour in the cleaned scallions and parsley, then add onions and garlic, deep-fry until fragrant and soft in oil cooking, and fish them out. Then more than 40 kinds of raw materials such as turmeric, Douban, pepper, star anise, licorice, white buckle and so on have been put into the pot. ‏

‏ this is a video shown by Zhao Lijian, then spokesman for the Ministry of Foreign Affairs, while introducing the production process of Sichuan hot pot ingredients to the world. The video is from Lishu Ji, a company whose core idea is to make professional, healthy and clean hot pot ingredients. On the Kuaishou account of Lishu Health Hot Pot, there are many videos showing the production process of hot pot ingredients like this, with more than 100,000 likes per video and 3.63 million followers on the account. ‏

The three partners of ‏ Li Shuji are all "halfway monks". Zhang ran Cheng first worked as an electrical repairman in a factory and later started a business to do catering. Feng Zhongwei, a former software outsourcing programmer, joined the calendar in 2020. In 2015, realizing that consumers were paying more and more attention to food safety, Zhang decided to make disposable hot pot ingredients to ensure food safety and hygiene when most hot pot restaurants still use old oil. ‏

‏ 's inexperienced Li Shuji team, in order to learn authentic cooking skills, while learning from the old master, while groping for improvement, constantly looking for the best combination of heat temperature and spice changes. "every step needs to be very careful, such as stir-frying the pepper for an hour, rubbing the color on the first layer, rubbing the spice on the second layer, and then stir-frying the pepper to a certain degree of dryness on the third layer in order to stir-fry the flavor of the pepper." Feng Zhongwei explained. ‏

‏ needs a lot of oil and ingredients to make a disposable pan. As soon as there are more customers in the store, the material will be in short supply with a small pan, sometimes for more than 20 hours. After the loan to buy the frying machine, the amount of speculation has become an oversupply. How to deal with the inexhaustible materials in these stores has become another difficult problem to be solved in the history of Shu. ‏

‏ "at that time, a colleague in our store suggested putting the stir-frying process on the quick hand. Then we tried to shoot a video for more than ten seconds, and after it was released, there were tens of thousands of views. Many people wanted to wholesale or buy it for themselves, and added more than 100 Wechat at once." Zhang Qinghua, who is in charge of the operation of Li Shuji Kuaishou, recalls. ‏

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‏ in February 2019, a more than three-minute video completely took the calendar by fire. This video has not only received seven or eight million views, but also been forwarded by various platforms and ‏‏ media ‏‏ one after another. Making the production process transparent through the platform is the core of Li Shuji's ability to quickly gain a large number of fans on Kuaishou, and their adherence to the Sichuan veteran entrepreneur's idea that "to do ‏‏ food ‏‏ is to be conscientious" has also become the fundamental reason to help them build trust with their fans. ‏

‏ live e-commerce has created a convenient channel for Lishu Ji to reach consumers across the country. At present, there are five anchors in Li Shu, each of whom will broadcast an average of 2-3 hours, and the total live broadcast time every day is about 13 hours. When the weather is cool in winter, Li Shuji will broadcast live in the factory every day to show you the whole process of stir-frying, as well as the daily life of employees. ‏

When fans from all over the country saw ‏ on Kuaishou, they gave us a lot of recognition and thought we were clean, hygienic and professional. These recognition and expectations have brought us a lot of confidence. ‏‏ we want to establish our own brand and spread our hot pot cuisine to the whole country. With hot pot as the entrance, customers all over the country can experience the amorous feelings of Sichuan and Shu, so we named our brand "Li Shu Ji" at that time. " Feng Weizhong said. ‏

‏ authentic materials can guarantee the quality of products. In the hot pot bottom material stir-frying link, Li Shuji insists on selecting the country of origin and strong traders to provide raw materials, and has a set of strict screening process. Only stir-fry the base material of pepper needs to go through the origin, color, size, opening rate, pepper content and other seven processes of selection. ‏

‏ they do not follow the strategy of selling goods at low prices, Li Shuji chooses to compress profit margins and devote more resources to the improvement of products, logistics and services, so that fans who buy products can get higher performance-to-price ratio. Li Shuji's product delivery only goes through the best one, and the average delivery time of the order is 63 hours. In the process of serving online consumers, Li Shuji runs through the service concept of the catering industry throughout the e-commerce department, customer demand-oriented, combined with platform rules to improve the quality of the service system. In Kuaishou, Li Shuji achieved a dispute rate of 0 and a return rate of 0.01%. ‏

With its high-quality products and excellent service experience, ‏ has added a touch of trust to the boiling life of many fans and brought growth to the brand. At present, Lishu Ji has built a supply chain factory of more than 2000 square meters in Suining, leading the people of his hometown to get rich together. In Kuaishou, through nearly a thousand live broadcasts, Li Shuji brings clean and healthy hot pot to the homes of people across the country, selling 2 million bags of hot pot ingredients a year. ‏

‏ Xu Jie: ‏‏ "one in a million" to find the ‏ you need for a good life

On September 13, 2020, ‏, Xu Jie remembered this date very clearly. It was her first big live broadcast, and she scored an amazing result in her first show, which exceeded 220 million yuan. The 7 million people in the studio witnessed Xu Jie's crying and remembered the girl named "Xu crying". ‏

‏ bravery is the key word of Xu Jie's life at the age of 20. Before that, Xu Jie was an actress. She started acting at the age of 19 and was lucky to get her first heroine in her first year of acting. In May 2020, Xu Jie made an important decision-to unlock the new life experience and pursue more possibilities in life. "from this day on, my life seems to have become different." ‏

‏ Xu Jie feels that being an anchor is more challenging than filming and needs to break through herself. When filming, you can do it again and keep another one, but there is no chance to prepare for a second time in the live broadcast, and all emotions, mistakes and status will be recorded. Xu Jie also felt scared and scared at first, and even cried during the live broadcast. It was the encouragement and expectation of her fans that made her make up her mind to do a good job in the live broadcast. ‏

From the beginning, ‏ did not know how to bring goods, explain goods, and did not know how to interact with fans. Now she is able to make friends with fans and is used to planning her own daily live content. Xu Jie uses "very beautiful" to describe the feeling in the process. In the process, she becomes more mature and confident, and rewards the trust and support of her fans in the process. ‏

‏ Xu Jie searches online for various makeup tutorials and skin care tutorials, and bringing goods has become a way for her to give back her beauty experience to her fans. "because there are so many girls in my fan group, everyone will want to know how I care my skin and what cosmetics I use. I also want to pass on my pursuit of beauty to my fans through quick hands." ‏

‏ for 24-year-old Xu Jie, major is a new key word in life. She wants to turn her love for beauty and fans into a "one in a million" profession. In Xu Jie's view, anchoring is a very responsible profession, and the meaning of bringing goods is to fight for more rights and interests for fans who pay attention to themselves. ‏

In the selection of ‏, Xu Jie's requirements can be called strict. Each product requires the team to understand the product endorsement, good review rate, and scientific research strength. Only the products with a good evaluation rate of 98% can enter the next round of screening. After that, Xu Jie will personally communicate with the brand about the composition, efficacy and skin feeling of the product. Finally, the selected products will have to be tried out by Xu Jie for at least half a month before deciding whether to recommend them to fans. ‏

‏ faces the brand, and Xu Jie is the one who plays the game with her on behalf of her fans. To prepare for a big promotion, Xu Jie often has to fly to seven or eight cities in half a month to talk about the mechanism with different brands. Most of the time, Xu Jie needs to talk to the brand herself in order to talk about the exclusive preferential mechanism. During this half-month, Xu Jie only slept four or five hours a day, either on the plane or playing a game with the brand. ‏

‏ 's strict selection and ‏‏ discount mechanism have made Xu Jie have a good reputation in the field of beauty and makeup. "because the products I sell are cost-effective and only choose high-quality goods, I will not change my original mind because some people like to buy cheap goods. I still adhere to my selection principle. What I want to do is to choose something cost-effective for everyone and negotiate the price of the product." ‏

In the past three years since ‏ has been on Kuaishou platform, Xu Jie has opened more than 100 live broadcasts, cooperated with hundreds of brands, sent out tens of millions of gifts and gained more than 20 million fans. In 2022, the GMV of Xu Jie's live broadcast room reached nearly 2 billion yuan, and the single GMV of Jiaoxia sunscreen and Mistine sunscreen both exceeded 5 million yuan. ‏

While ‏ achieved herself, Xu Jie also witnessed the process of countless fans becoming beautiful. A mother left a message saying that after following her, she found a confident and beautiful state, and ‏‏ felt the power she brought to everyone in the studio. This made Xu Jie more convinced of her choice. On the road of pursuing and loving her career, Xu Jie kept moving forward and turned the courage to challenge life into a leisurely and leisurely courage. ‏

The experience of ‏ Xu Jie is also a microcosm of the experience of many ‏‏ newcomers ‏‏. In the past two years, she has transformed from a fragile, timid and collapsing little girl into a big anchor who can act on her own. She also made use of live broadcast, ‏‏ brought her beloved attitude towards life to fans, passed on her pursuit of beauty to more people, and used her own experience to encourage fans to find the glittering self. ‏

‏ big face: so that the beauty of plus-size girls is no longer defined by size ‏

When ‏ plus-size girls buy clothes, they can only buy clothes that they can wear, so it is difficult to have the choice of style and style. As the big face of a large-size girl, she received harsh feedback such as "you can't fit in, you don't have your size" when she went to the mall to try on clothes many times. ‏

‏ "being thin is not the only criterion. Everyone has the right to be beautiful. Size should not be the standard for defining beauty. Beauty should have thousands of possibilities." After realizing this real pain point, Big face he began to try to break the prejudice against beauty with his own actions, designing his own clothes for plus-size girls, not only to be able to wear, but also to look good and comfortable. ‏

‏ big face he 16-year-old in Shenzhen mobile phone stalls as a sales sister, 20-year-old business to open a small clothing store. After the failure of his business, Damien he has done cosmetology, studied computer, and worked as a clerk in a driving school. In doing large-size women's wear, her only advantage is that she is backed by the Guangzhou clothing industry belt, has a certain accumulation in the clothing industry, and has her own ideas on clothing design. ‏

With the help of Kuaishou, ‏ gradually turned this accumulation into the ability to serve plus-size girls step by step. At first, Big face he simply shared large-size women's clothes on Kuaishou, and many netizens would leave messages saying that they liked it very much, how could they buy these clothes. Big face he took the goods back from the supplier and sold them to fans. ‏

In order to make a different video, ‏ insisted on taking several bags of clothes to the beach to shoot every day when the weather was particularly hot in June and July. He didn't go home until dark, only to find that he had been bitten by mosquitoes. After the video was released, more and more people commented on it, and Big face he began to try to do a live broadcast. ‏

‏ "the first live broadcast dare not look at the screen, do not know how to interact with everyone, the station does not know how to stand, hands do not know where to put. Later, often live, more and more familiar with fans, gradually regard them as their own people, just like chatting with friends, fighting, talking and laughing." The big face said. ‏

With the increasing number of ‏ orders, Damianhe found more suppliers to pick up the goods. She found that many suppliers will use their studio as a channel to make bargains, offering products that are not designed for plus-size girls, cheap but not aesthetic at all. ‏

‏ "what do we really want? we want to buy clothes that really suit us through the Internet. We want to buy a good-looking style, and we should wear it appropriately and comfortably. After thinking about this, Damianhe packed 16 woven bags of samples from the supplier, all of which were returned. Then tell each family that this style will not be given to me after that." Big face he said. ‏

‏ 's return spawned the idea of making clothes for plus-size girls. Backed by the Guangzhou clothing industry belt, the family is also engaged in the clothing processing and production industry. Damianhe soon built his own factory, personally participated in style selection and design, and made his own plate production. for fans who pay attention to their fans to provide clothes that belong to plus-size girls. ‏

According to ‏, the big size is not simply to enlarge the size, nor is it a "aunt" women's dress. The large size version is very special, no matter from the shoulder, to the back, and then to the chest width, as well as the waistline, hip circumference and thigh circumference. If a skirt is slightly longer or shorter, there will be a proportion of 50-50 points. It needs to be improved over and over again. ‏

In order to make clothes that meet the needs of plus-size girls, ‏ set up his own team of designers and signed up for classes to learn the use of design software and analyze fashion trends and color combinations at home and abroad. "We have a special version of the room, with a master who has worked for more than ten years to make plates. I have to try on every piece of clothing by myself. I can see where it needs to be modified as long as we put it on." ‏

The clothes designed by ‏ have temperament, sense of design, fashion, freshness, spice girls, national style and other styles. More and more plus-size girls have bought their favorite styles in the big face he studio, and "it's too late to meet" has become the most common word in the big face he studio. Some fans left a message saying that because they weighed 180 jin and never dared to wear a skirt, the dress was ordered for the first time in the studio with a big face, and the whole person became confident after wearing it. ‏

In the face of abandoning the low price and choosing to do independent design, ‏ has no hesitation and insists on doing cost-effective quality-conscious clothing. The persistence of being cost-effective has also received positive feedback from more and more fans. In the past year, Damianhe studio sold 640,000 units, GMV reached 66 million yuan, and store experience score was as high as 4.97 yuan. ‏

‏ Daxianhe believes that the plus-size women's wear she now makes is not only plus-size women's wear, but also medium-and high-end full-size women's wear, which allows fat girls to wear self-confidence at acceptable prices. "Kuaishou not only provides a platform to make money, but also allows me to find my own career. So I will choose to become more and more sophisticated, open my own factory and make my own goods, and really regard it as a career." ‏

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Cheng Yixiao, CEO and founder of ‏ Kuaishou, once said that the original intention of Kuaishou e-commerce is very simple, which is to let brothers live a better life through live e-commerce. At the same time, this better life does not require them to pay a very high price. In Kuaishou, the basis of this simple initial intention is to enhance the experience of brothers brought by low-cost good goods, good content, good service, and even good choices, so as to make a better life closer to the old man. ‏

Like Li Shu Ji, Xu Jie and Da Mian he, ‏ is an opportunity for many well-run merchants and anchors of Kuaishou e-commerce. ‏

‏ they, through serious management, weave their own good life; ‏‏ them, also let thousands of excellent selected good goods, through live e-commerce into the lives of thousands of families.

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