Shulou(Shulou.com)11/24 Report--

Dynamic fulfillment algorithm scientifically predicts demand, cargo loading reduces transportation costs, and the goods in front of brands not only serve offline merchants, dealers, but also directly deliver online orders to consumers …... after "holding hands" for many years, Procter & Gamble and Cainiao upgraded their cooperation again, under the background of online and offline integration, the two sides launched a new exploration in the supply chain implementation model.

The reporter learned that recently, Cainiao and Procter & Gamble signed a new strategic cooperation agreement. Deepening omni-channel cooperation and building a digital intelligence green supply chain has become a new bright spot of bilateral cooperation. According to the agreement, Cainiao will give full play to the omni-channel and omni-link supply chain compliance service capability to provide domestic end-to-end supply chain compliance services for P & G; P & G will further promote omnichanne business cooperation with Cainiao. And explore cooperation in logistics technology and green logistics to create a smart green supply chain. As one of the landing results of this cooperation, the first front warehouse with BC integration capability jointly created by the two sides has been officially opened in Jiaxing, Zhejiang Province.

Photo: P & G and Cainiao sign a new round of strategic cooperation agreement

It is understood that Procter & Gamble and Cainiao have worked together for many years around the implementation of the logistics supply chain. Before the cooperation between the two sides focused more on the field of B2C business, in the new cooperation, B2B, omni-channel has become the key words. Industry insiders pointed out that with the evolution of the consumer market, the supply chain model is changing. Under the traditional mode, brands generally adopt the mode of setting up positions in multiple places, and the warehouses serving B2B and B2C business basically operate separately, and the cost of the supply chain is high. With the integration of online and offline, BC integration has become the focus of head enterprises to explore. As one of the few enterprises in the logistics industry with both B2C warehouse and B2B city allocation capabilities, it is an inevitable trend for Cainiao and Procter & Gamble to expand their cooperation to all channels, and related exploration is also of exemplary significance for the industry.

Take Cainiao's first front position in cooperation with Procter & Gamble as an example, the upstream of the warehouse links P & G's factory and distribution center, and serves customers and consumers downstream. Procter & Gamble uses dynamic performance algorithm to accurately locate the demand, rookie combined with warehouse dry matching capacity, flexible adoption of trunk vehicle direct delivery, cargo loading, BC with warehouse, express delivery and other ways, to build a BC integrated business model. The above innovations not only achieve resource reuse, reduce operating costs, but also help brands integrate online and offline, shorten supply links, and enhance consumer experience.

Photo: Procter & Gamble Jiaxing Front Warehouse officially put into operation

Based on the recognition of the mathematical intelligence of rookies, Procter & Gamble and Cainiao will further cooperate in the digital supply chain and automation to improve the intelligent level of the supply chain; at the same time, make use of the carbon reduction capability of green logistics of Cainiao. Further explore cooperation in new energy vehicles, green packaging, recycling boxes and other areas to speed up the establishment of consumers' green mind.

Shuai Yong, vice president of Cainiao Group and general manager of the domestic supply chain, said that Cainiao is building a world-leading intelligent logistics. In the domestic supply chain, Cainiao has the leading warehouse integration capability and the largest new urban distribution network in China. Multi-level products have also been launched. Next, Cainiao will give full play to its own advantages to provide P & G with a supply chain solution covering the full scene online and offline to help P & G upgrade its supply chain compliance services.

Yin Chao, vice president of supply chain operations for P & G Greater China, said the supply chain is one of P & G's core competencies. Procter & Gamble and Cainiao have a long-term and good foundation for cooperation. The opening of Jiaxing's front position is not only a milestone in bilateral cooperation, but also an important industry innovation. Omni-channel, digital intelligence, green and sustainable is an important trend in the development of the industry. Procter & Gamble will actively launch new cooperation with rookies to better serve Chinese consumers.

Photo: Procter & Gamble China e-commerce executive team visits Cainiao headquarters Park

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