Shulou(Shulou.com)11/24 Report--

On the morning of July 10, Beijing time, Microsoft Chief Financial Officer Amy Hood advised employees not to "build golden toilets" at a 2018 meeting, she said in an email at a federal court hearing last month about Microsoft's plans to buy Activision Blizzard.

The quip is likely to quote social media claims in 2016 that the former president of the United States owned a solid gold toilet. Rumor has it that rapper MCHammer also has a solid gold toilet. No matter where it comes from, it highlights the potential of technology companies with sky-high valuations to make products, ignoring the possibility that they will not resonate with many users.

"Amy's words at the autumn meeting are still ringing in my ears-'Don't build a golden toilet'," Katherine Catherine Gluckstein, vice president, said in an email to Phil Spencer, head of Microsoft's games business. Grakstein specializes in advertising and cloud-based streaming gaming services, formerly known as xCloud.

Before making the comments, Grakelstein mentioned that Microsoft plans to test consumers' xCloud. He pointed out that he did not know what Microsoft was trying to determine in the test and where the feature would fit in with Xbox's marketing strategy.

"I've made this mistake on too many products," he wrote in an email. I'm sure everyone has made such a mistake, and we will start building features before we find the answer to the question. "

Spencer wrote in his reply that when the phone is connected to the Xbox controller via Bluetooth, mobile phone players don't necessarily want to play big games like Halo on the phone. This is an impractical feature that doesn't help us grow. "

Spencer added that maybe Microsoft should stop this practice and start acquiring intellectual property rights and publishing mobile games, or buy mobile game publishers like Nexon.

At present, a Microsoft spokesman declined to elaborate on Hood's comments.

Microsoft launched a xCloud beta in the second half of 2019. But at more than five days of court hearings in June, Microsoft executives confirmed that xCloud, now known as Xbox Cloud Cloud Games, is not a viable alternative to personal computers or Microsoft's Xbox console, where games can be run locally on Xbox consoles. Earlier this year, Google shut down Stadia, the unit it set up after it took over game streaming.

Microsoft has not given up the cloud game. At that time, the company also chose to grow through transactions. Last year, Microsoft announced plans to buy Blizzard, the developer of the mobile game Candy Legend, for $68.7 billion. A federal judge will decide whether Microsoft can close the deal, despite previous objections from the Federal Trade Commission. British regulators are also trying to block the deal.

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