Shulou(Shulou.com)11/24 Report--

CTOnews.com, July 9 (Xinhua)-- according to Bloomberg reporter Mark Gurman, Apple's Vision Pro will not have a substantial impact on Apple's business for a few years and will not quickly become an important source of revenue for the company like iPhone and iPad. The Touxian will go on sale in the United States in early 2024 for as much as $3500 (CTOnews.com Note: currently about 25305 yuan).

According to the report, Apple's iPhone and iPad became a huge source of revenue as soon as they were launched, while iPod and Apple Watch took longer to succeed, but Vision Pro may take longer to have a significant impact on Apple's business.

Vision Pro is Apple's first step into mixed reality, allowing users to see virtual elements in the real world or completely immerse themselves in the virtual world. This head display is equipped with a high-resolution display, advanced sensors, a high-performance processor and a separate battery. It can also connect seamlessly with devices such as iPhone, iPad and Mac, providing a variety of application scenarios such as work, education, entertainment and games.

Apple's sales forecasts for the device are also falling. A few years ago, Apple had an ambition to sell millions of units in its first year, but then it fell to 3 million to 4 million, then to 1 million, then to 900000, and now only 400000 to 500000. Based on a minimum and an average price of $3700 (including optional prescription lenses and other accessories), revenue in the first year would be about $1.5 billion. To be a business the size of iPad, sales in this category would have to grow 20-fold to about 8 million. Considering the shortcomings and price of this device, this is almost impossible in the foreseeable future.

Of course, Apple also plans to launch a cheaper, lighter and more powerful follow-up version, but it will take a long time and a lot of effort to get ordinary consumers to accept the new device. Unless Apple can reduce the price to the level of the iPhone and reduce the shape to the size of glasses, the Vision Pro will only be a niche product.

Apple plans to make a reservation when the Vision Pro goes public and offer a facial scanning app to provide the right accessories. The company will also gradually launch new Vision Pro experience areas in its retail stores, starting in big cities. Of course, consumers can also buy the device online, but buying it in the store may be a smoother choice. Because some users may have difficulty using head measurement apps online, or prefer to get headsets, light seals, prescription lenses and headbands at once rather than waiting for delivery. This reservation strategy is similar to when Apple Watch was first launched in 2015, but there are also big differences between the two. Apple Watch is listed in multiple countries at the same time, while Vision Pro will not expand to the international market until the end of the year. The company is discussing Canada and the UK as the first countries outside the US, and plans to expand its products to France, Australia, South Korea, Japan, Hong Kong, China and Chinese mainland.

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