Shulou(Shulou.com)11/24 Report--

CTOnews.com July 9 news, With the development of Internet technology, Live broadcast, Short Video and other emerging industries have become many young people yearn for career direction. According to the national through train report, Weibo recently released a questionnaire data on "What contemporary young people pay attention to in employment": Among nearly 10,000 new graduates surveyed, 61.6% will consider emerging occupations such as online celebrity live broadcasting when they are employed, and only 38.4% choose not to consider them at all.

According to China Online Performance (Live Broadcast and Short Video) Industry Development Report (2022-2023) jointly compiled by China Performance Industry Association, by the end of 2022, more than 150 million anchor accounts of China's online performance (live broadcast) industry have been opened accumulatively. In 2022, there will be more than 100 million jobs directly or indirectly driven by the live broadcast and Short Video industries, mainly including network performers (anchor, Short videos creators), their brokerage companies, operation teams, etc.

These data undoubtedly give confidence and motivation to many young people who want to engage in the live broadcasting industry. Is the live broadcasting industry a promising career choice? Tong Zhigang, a career development agent, said that young people's employment cognition is diversifying at present."Careers should be diversified." He believes that professional knowledge learned in universities only provides skills, but job hunting and employment should not be bound by majors. Chen Xiaoxia, a senior consultant on talent development, also said that young people choosing emerging industries such as live broadcasting is a very positive signal that the traditional concept of hierarchy is being broken.

But how good is the truth in this seemingly "easy and high-paying" industry? Chen Xiaoxia pointed out that the live broadcast industry "28 law" is obvious, 20% of people earn 80% of profits. We see only 20% of successful people being looked up to, but more people are actually looking up. Moreover, the live broadcast industry also has strict age limits and high-intensity work pressure. According to statistics, the income of "head" and "tail" anchor can be said to be very different. CTOnews.com notes that, according to the China Online Performance (Live and Short Video) Industry Development Report (2022-2023), 95.2% of the anchors whose main source of revenue is live broadcast have monthly income of less than 5000 yuan, and only 0.4% have monthly income of more than 100,000 yuan. Moreover, the 18-29 age group has the largest number of anchors, accounting for 64.2% of all anchors; the 30-39 age group accounts for 20.9%, and some live broadcast companies even set the upper age limit of 30 years old.

Therefore, for graduates who want to enter the live broadcasting industry, experts give the following advice:

One is to have rational judgment and long-term planning. You can't rush just because you see a few winners. Find your own track and keep it steady. To have some planning,"today's live broadcast industry depends on luck to achieve success probability is getting lower and lower, live broadcast is also a need to accumulate thin hair industry."

The second is to try more and accumulate more experience. Engaging in live broadcasting can continuously accumulate "transferable self-abilities" such as market research ability, industry insight and acumen, interpersonal relationship management ability and emotional stability, which can also be developed and applied in other tracks later.

Third, we should strengthen employment training and establish a multi-dimensional life value evaluation system. Graduates 'professional cognitive perspective has just been opened, and multi-dimensional cognition should be further enriched. Instead of focusing only on income and fame, they should pay attention to their own interests, values and growth.

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