Shulou(Shulou.com)11/24 Report--

Thanks to CTOnews.com netizens for the delivery of clues on the way! CTOnews.com news on July 6, Apple Electronics Trading (Beijing) Co., Ltd. was fined 30,000 yuan by Beijing Dongcheng District Market Supervision Administration for violating Article 8 (1) of the Advertising Law of the people's Republic of China. The announcement date is July 5, 2023.

CTOnews.com learned from the inquiry of the National Industry and Commerce system that, after a survey by the Beijing Dongcheng District Market Supervision Bureau, Apple's "iPhone annual refurbishment plan" home page advertisement has "upgrade to the new iPhone, easy"if you want to join the iPhone annual refurbishment plan, you only need to buy the specified new iPhone, and add AppleCare + service plan in the same transaction, you can join it" and so on. In practice, iPhone's annual renovation plan cannot be shared with business discounts.

Apple has written the above restrictions in the "participate in the annual iPhone renovation program, you agree to the following terms and conditions" on the jump page, which is not indicated in the above home page advertisement. At the end of August, 2021, the company revised and improved the above content.

It is worth mentioning that this is not the first time Apple has been punished in China for its "refurbishment program." As early as 2021, Xidan Branch of Apple Electronics Trading (Beijing) Co., Ltd. was fined 5000 yuan by the Beijing Xicheng District Market Supervision Administration for violating the Consumer Rights and interests Protection Law of the people's Republic of China.

Consumers were fined for enjoying a discount of 270 yuan for buying an iPhone 11 Pro phone and an AppleCare + service plan from Apple Xidan. Later, the consumer went to the party and asked him to provide annual renovation service, which was rejected on the grounds that "iPhone annual renovation plan shall not be enjoyed at the same time with any promotions, activities, discounts and concessions."

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