Shulou(Shulou.com)11/24 Report--

On July 5, according to data from several data analysis companies, Twitter's search exposure on the US version of Google fell 32% in one day after Elon Musk took measures to limit user views of social media Twitter.

Data from search engine optimization platform Sistrix showed Twitter's search exposure on the US version of Google dropped 32% in one day. In addition, Twitter search impressions dropped by 12 to 14 percent if Google searched for all news stories in the United States and Britain.

This situation is still evolving. If Twitter can quickly take action to solve the current problem, search exposure may also recover.

But many experts call it one of the worst mistakes in search engine optimization in recent years.

Over the weekend, Twitter owner Elon Musk moved to limit the number of tweets users can view in an attempt to solve the problem of third-party scraping of Twitter data.

To reduce data scraping from third parties, Musk announced temporary limits on the number of tweets users can read each day.

Initially, verified Twitter accounts could read 6000 tweets per day, unverified accounts could read 600, and newly registered unverified accounts could read only 300.

Twitter then adjusted the limit twice in a row, with verified Twitter accounts, unverified Twitter accounts and newly registered accounts receiving 10,000, 1000 and 500 tweets per day, respectively.

Musk said in a statement: "Our goal is to solve the data scraping problem, because it has been affecting the actual experience of users. "Hundreds of organizations have been accessing Twitter data, and we believe these measures are necessary. "

While Musk's approach was intended to improve Twitter's user experience, it affected Google's search crawler operations.

Data scraping and data crawling are the basis for Google to determine web search rankings.

Google reads data from various URLs every day and constantly updates the search engine index information. Musk's restrictions also affected Google Search's access to Twitter, resulting in a drop in search exposure.

As a result, Twitter content is less and less likely to appear in Google searches.

Recent data analysis shows that Twitter has lost nearly 60,000 keyword rankings from the top 10 of Google search results, including many major keywords, according to preliminary statistics from the US version of Google search.

Twitter has lost its third-place ranking in the US search engine market for "Yankee" alone. The search term gets 1.8 million hits a month in the U.S., compared with about 168,000 hits a month on Twitter, which espn.com has stolen.

As Twitter's visibility on Google's search engine continues to decline, it is its competitors who benefit.

Search engine rankings for domains such as instagram.com, facebook.com, rlinkedin.com, spotify.com and espn.com all improved.

Sistrix said Twitter's ranking continues to decline. New data shows that search engine rankings for the keyword "Trump" in Twitter content have fallen out of the top 10.

For a real-time messaging platform like Twitter, its ranking in Google's search engine directly affects its ability to attract users and retain casual visitors.

If this issue is not addressed in time, the current situation could have long-term implications for Twitter user growth and user stickiness metrics.

While Twitter users have direct access to the platform, the decline in search exposure will affect more people discovering new content.

Potential users who rely on Google search to find tweets on specific topics sometimes opt to sign up for Twitter accounts. A drop in search exposure may cause these people to flow to other social media.

Can Twitter recover? How Twitter and Google handle this situation will determine whether Twitter content can be restored.

Google uses sophisticated algorithms to analyze historical data about individual websites. If search exposure drops over time, it will be harder for Twitter to regain lost rankings even after solving the problem.

But the Internet ecosystem is, after all, dynamic. If Twitter can quickly and fundamentally solve the problem affecting Google search crawlers, it may also gradually return to its original position.

Twitter's steep decline in visibility on Google's search engine also suggests that major tech platforms are already interdependent, and that changes in any company can quickly have unintended consequences.

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