Shulou(Shulou.com)11/24 Report--

CTOnews.com, July 3 (Reuters)-Musk's move to temporarily limit the number of tweets a day can be viewed by Twitter users could undermine the company's new CEO, Linda Linda Yaccarino, to attract advertisers, according to Reuters.

▲ source PexelsCTOnews.com previously reported that Musk announced on Saturday (July 1) that Twitter would limit the number of tweets that can be read by various accounts per day to prevent "extreme" data crawling and system manipulation.

Some users posted screenshots in their tweets showing that they could not see any tweets, including those on corporate advertisers' pages, after reaching the limit. Advertising industry veterans said the move posed a hurdle for Twitter's new CEO, Yakarino, who has been seeking to repair relations with advertisers who quit the site after Mr Musk bought the Twitter.

Mike Proulx, director of Forrester research, said: "the advertiser trust deficit that Yakarino needs to reverse is getting bigger, and her industry credibility alone cannot reverse it."

Lou Paskalis, founder of advertising consultancy AJL Advisory and former head of marketing at Bank of America, said Akarino was Mr Musk's "last hope" to save advertising revenues and company value, but the new rules clearly destroyed that hope: "this move signals to the market that Musk is unable to authorize Akarino to save Twitter from his own hands."

Jasmine Enberg, chief analyst at Insider Intelligence, said restricting what users could watch could be catastrophic for the platform's advertising business: "it certainly won't make it easier to persuade advertisers to come back, which was already difficult."

Musk had earlier expressed dissatisfaction with companies such as ChatGPT owner OpenAI using Twitter's data to train large language models.

In response, Yang Kaicheng, a researcher at Indiana University in Lumington, said the restrictions seemed to effectively prevent third parties, including search engines, from grabbing Twitter data as before: "but it is still possible to continue to capture data, but the method will be more complex and much less efficient."

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