Shulou(Shulou.com)11/24 Report--

According to the "White Paper on China's High-end smartphone Market" released by global industry analyst Counterpoint Research on June 30, 2023, Chinese smartphone brands are seeking high-quality development, and China's high-end smartphone market still has growth potential. Between 2017 and 2022, China's high-end market grew at a compound annual growth rate of 9.8%. In 2022, China's high-end mobile phone sales accounted for more than 26% of the overall market. Among them, OPPO's share of China's high-end Android market has increased year by year, from 9.8% in 2018 to 13.3% in 2022, with sales increasing by 22%.

OPPO layout double flagship strategy to inject new vitality into the high-end market

According to the white paper, Chinese smartphone brands drive product innovation through technological innovation, create differentiated flagship products, and lay out the double flagship strategy of "straight screen flagship + folding screen flagship", which greatly enriches their product portfolio at the same time. Help Android grow ecologically. In 2023, with the release of the OPPO Find N2 series and the Find X6 series, the double flagship strategy of OPPO "Image + folding" was fully launched.

In the first quarter of 2023, OPPO took the top spot in smartphone shipments in China and successfully launched the new generation flagship OPPO Find X6 series. The Find X6 series has full-link imaging capabilities that run through hardware, software, algorithms and aesthetics, and launched the original "superlight shadow imaging system" created by OPPO, which allows mobile images to break through the shackles of the plane and present the light and shadow effects of three-dimensional, spatial and telepresence. By the end of April, the cumulative sales of the Find X6 series had increased by 18% compared with the Find X5 series in the same period last year. From March to May, OPPO Find X6 Pro sales ranked among domestic Top3 models in the price range of 5500 yuan to 7000 yuan.

With its outstanding performance in terms of product reliability, specifications and performance, OPPO Find N2 series has always been in the first camp of the industry, leading the development of the folding screen industry. In the first quarter of 2023, thanks to the strong market performance of OPPO Find N2 and Find N2 Flip, OPPO folding screen sales grew by more than 300% compared with the same period last year, making it the number one folding screen market in China with a share of 28.4%. It is expected that the cumulative sales of Find N2 series will exceed 500000 units in the first half of 2023.

In addition, in the just-concluded 2023 Mobile Asia Awards (AMO Awards), OPPO Find N2 stood out from many flagship smartphones to win the "Best smartphone in Asia 2023" award, which conducted a comprehensive assessment of mobile phone performance, innovation and industry leadership, and OPPO Find N2 was once again recognized by the industry for its outstanding performance and innovation experience.

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