Shulou(Shulou.com)11/24 Report--

Thanks to CTOnews.com netizens for the clues of rain and snow on the way and the west window! CTOnews.com June 30 news, ideal car CEO Li Xiang today released the eighth anniversary letter, which mentioned that the goal of ideal car is to "achieve the first sales of all luxury brands in the Chinese market (that is, the first sales of all passenger cars over 200000 yuan)", with a delivery volume of 1.6 million vehicles per year.

Li Xiang pointed out in his letter that the three value propositions of ideal cars are about electric vehicles, intelligence and users, respectively. That is, "let electric cars replace fuel cars on a large scale"; "let artificial intelligence become a new member of the user's family"; and "firmly serve the quality group of family users."

Li Xiang said: "Intelligent electric vehicles and organizational processes are the two most important products of ideal cars. Intelligent electric vehicles serve our family users, continue to create value and happiness. Organize processes to serve our talents and teams, so that everyone can grow, achieve and repay in the ideal car."

In his letter, Li Xiang announced in advance the June "report card" of the ideal car, which reached a record high of 32000 units in June.

Li would like to reveal that in 2025, the product matrix of ideal car will include one super flagship model, five extended range electric models and five pure electric models to meet a wider home user market.

CTOnews.com with the full text of the 8th Anniversary letter of ideal Automobile:

Hello, friends of the ideal car.

Eight years ago, we started from four temporary stations in Wangjing and started the long march of building cars from simple cardboard box models. we are determined to build smart electric cars that exceed the needs of our users, create mobile homes and create happy homes. Four years ago, the first product, ideal ONE, began to be delivered, and then became the first super explosive for high-end cars in China to sell more than 200,000 bikes. Since 2022, we have launched three products of the ideal car L series one after another, continued the successful explosive strategy, achieved absolutely leading sales results in the three market segments, and become the first choice of luxury SUV for Chinese home users.

The team's adherence to the three value propositions that have reached consensus since its inception is the core of eight years of rapid growth. Any choice is based on user value first, to achieve the same value to let users pay the lowest cost, users pay the same cost must achieve higher value.

The three major value propositions are:

The first value proposition, about electric, allows electric cars to replace fuel vehicles on a large scale. We have worked hard to solve the problem of long-distance charging of electric vehicles, reinvented extended-range electric vehicles with large batteries, realized urban long-distance power generation and camping power supply, and become the best power form of high-end SUV. We develop the state-of-the-art 800V high-voltage pure electric platform and build a self-charging 5C charging station on the highway, which can charge 500 kilometers in only 12 minutes, making the charging efficiency and comprehensive experience comparable to that of a gas station. Through extended range electric and high voltage pure electric technology, we have significantly reduced the cost of electric vehicles, set the most reasonable price, and turned the cost savings into the highest level of safety, configuration, and the best product experience in the same level.

The second value proposition, about intelligence, makes artificial intelligence a new member of the user's family. We believe in the change of artificial intelligence to the physical world and living space. Fortunately, when the artificial intelligence algorithm based on small model develops slowly, the artificial intelligence algorithm of large model begins to break the bottleneck and create a whole new AI world. We have also become the cutting-edge developers and applications of large model algorithm technology. Intelligent driving based on BEV large model is advancing by leaps and bounds, understanding the world and driving vehicles like old drivers. The ideal classmate based on the MindGPT model becomes our real family member, growing up with the family, so that parents of two or three-year-old children in their 70s and 80s can have advanced skills in programming, painting and creating music through MindGPT, so that every member of the family can become a superman of knowledge, and have professional assistants in various fields, a driver, a teacher, a housekeeper and so on.

The third value proposition, about users, is to firmly serve the quality group of home users. Let the research and development of the car no longer focus on the front driver and the boss in the back row, but take good care of every member of the family, including our loved ones, parents and children. We use new energy and artificial intelligence to transform the two most important spaces of our family, one is car and the other is home. The mission has been clear from the moment the Commerce and Industry Bureau registered "car and Home": to create a mobile home, to create a happy home. This is a large enough high-value group worthy of our life's struggle. They are confident and tolerant, rational and emotionally benign coexist, work hard to create value, and live a serious life to create happiness. I believe that as long as I can work one more day, I will continue to create one more day of value for this group, and become the brand mission of the ideal car: to create a mobile home, to create a happy home.

Many people have asked me a question: what is the driving force of an ideal car? My answer is: grow up!

The organizational mission of the ideal car is to control its own destiny and challenge the limits of growth. Growth is our core driving force, every talent, every team, every business must grow, can not stop. Growth is a closed loop composed of two parts: one is learning, the other is training. Learning alone is useless. It is learning plus training that creates value and precipitates into effective cognition. If you don't learn and don't grow, you can easily become a frog in a well.

In terms of organization, we learn from the most advanced enterprises and upgrade to matrix organizations as soon as possible, so that we can fight positional warfare and bid farewell to guerrilla warfare completely. In the process of learning, we were surprised to find that the painful problems encountered in product research and development, sales, service supply, manufacturing, organization and finance were solved more than a decade ago, or even 20 years ago.

Advanced organizational process has three levels of significant value: first, it is the highway of transport value, although the highway needs to abide by the rules, no speeding, retrograde, violation, but it will make every talent and team who are transporting value more efficient and greatly reduce internal friction. Second, it is the stage for talent and team training, starting from insight into input, to goal-making and planning, to collaboration and execution, and finally to the ability of closed-loop review. The organizational process can give everyone and every team a real opportunity to train, even a school enrollment that has just joined the enterprise has its own stage. Third, it is the contract of close cooperation of the organization, from the alignment of OKR to the interlock of matrix organizational process, the contract between everyone and the team, the contract between the team and the team, sharing responsibilities, winning battles together, and sharing the results together. It can not only challenge each other without mercy, but also work closely together, making it an instinct to keep winning battles.

We went through the crash phase of delivery of just over 4000 vehicles in September 2022, and we didn't give up, learn all the way, and grow at a high speed. Nine months later, in June 2023, we delivered more than 32000 vehicles a month, driving the sales of China's high-end brands to new heights.

Intelligent electric vehicles and organizational processes are the two most important products of ideal cars. Smart electric vehicles serve our home users and continue to create value and happiness. The organizational process serves our talents and teams, so that everyone can grow, achieve and repay in the ideal car.

The three years from 2023 to 2025 will be the most important three years for us from stage 1 to 10. In 2025, our product matrix will include one super flagship model, five extended range electric models and five pure electric models to meet the broader home user market. Our goal is to achieve the first sales of all luxury brands in the Chinese market (that is, the first sales of all passenger cars over 200000 yuan), with a delivery volume of 1.6 million vehicles per year. We will continue to promote electric cars to replace fuel vehicles on a large scale, make artificial intelligence a new member of our family, create a mobile home and create a happy home.

Thanks to the family who supported me silently all the way! Thanks to every partner along the way! Thanks to every family who traveled with the ideal car all the way!

Control your own destiny and challenge the limits of growth!

Li Xiang

June 30, 2023

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