Shulou(Shulou.com)11/24 Report--

CTOnews.com, June 30-in a previous court lawsuit between Microsoft and the Federal Trade Commission over the acquisition of Activision Blizzard, Microsoft's internal email revealed that the company had considered buying Sega. Yesterday, Sega made a statement on this, making it clear that "Microsoft is not interested in acquiring Sega."

▲ Tuyuan Sega learned that Phil Spencer, head of Microsoft's Xbox division, sent an internal email in 2020 asking Microsoft to contact Sega's parent company, Saga Sammy, to discuss the possibility of an acquisition.

After the news, the outside world was generally interested in this, and the share price of Sega's parent company, Sega Sammy, rose as a result, but the internal reaction of Sega was muted, and Sega's vice president, Neihai Shu Shi, made a response in an interview with Bloomberg yesterday.

"Sega is a game manufacturer with a history of many years, and Microsoft attaches great importance to us," said Neihai. "We also have a good relationship with its management team and will maintain close cooperation in the future, but the company will continue to operate independently."

When asked by a reporter whether to consider acquisition negotiations with Microsoft, Neihai state history clearly expressed-- "negative."

It can be said that "the falling flowers are intentional, but the running water is ruthless". CTOnews.com also found that Japanese economic analyst Hideki Yasuda said to Sega that with the increase in game development costs, the industry may face further integration. So things may change in the next few years.

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