Shulou(Shulou.com)11/24 Report--

CTOnews.com June 28 news, Wechat advertising team announced that Wechat ads online to take a look at the focus card ads. When users enter "have a look" from the Wechat discovery page, they will see the corresponding brand advertisement in the location of the top focus map.

At the same time, take a look at the original brand content collection landing page of the scene to support one-stop display of brand video number, official account, Mini Program and other content. At present, take a look at the focus card ads have been fully sold.

CTOnews.com noted that Wechat has launched five categories of products: moments ads, video account ads, Wechat search ads, official account ads and Mini Program ads, and this time focus card ads should belong to Wechat search ads.

According to reports, Wechat advertising is based on the Wechat ecosystem, integrating multiple resources such as moments, official accounts, Mini Program, video accounts and Sosou, combined with users' social, reading and life scenes, using professional data algorithms to create a social marketing promotion platform.

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