Shulou(Shulou.com)11/24 Report--

On June 28, the first ultra-high-definition smart display chip platform M6780 was unveiled at the MWC Shanghai Exhibition. The chip platform supports 8K decoding and HDR full format, and has highly integrated CPU, GPU,NPU, VDSP and ADSP to bring strong AI computing power, giving users a more realistic, smooth and clear UHD audio-visual experience.

The Ziguang M6780 integrates Arm Cortex-A76*2 and Arm Cortex-A55*2, is equipped with Arm Mali-G57 4 cores GPU, and supports mainstream decoding protocols such as H.264 / H.265 / VP9 / AV1 / AVS. It has strong performance and easily brings an unstoppable 8K immersion experience.

Ultra-high definition dazzling color images, real and outstanding picture enjoyment

Ziguang Zhanrui M6780 chip platform supports mainstream formats HDR:Dolby Vision, HDR10, HDR10+, HLG, and uses AI-SR super-resolution technology, AI-PQ intelligent image enhancement, and MEMC dynamic compensation technology to create an excellent visual experience for users.

The purple light sharpening AI-SR (Super Resolution) algorithm module can not only improve the picture resolution, but also ensure the picture details and improve the picture quality of the high-resolution picture. Through millions of in-depth learning and training, it simulates the video creator's understanding of the content of the picture, and through a comprehensive analysis of the details of the picture, appropriately supplement the detailed texture needed for video magnification, so as to restore the low-resolution picture to a meticulous high-definition image. The M6780 supports 36-pixel magnification and can magnify 720p images to 8K ultra-high definition images.

Because traditional TV is unable to intelligently identify picture scenes, it uses fixed picture quality parameters, which means that it is necessary to balance and compromise between each scene and mode in order to achieve a picture quality experience that can basically meet the needs of users. M6780 supports AI-PQ (Picture Quality) to intelligently identify all kinds of scene pictures and adjust the brightness, saturation, sharpness and contrast of the picture frame by frame to achieve a more realistic picture effect.

The Ziguang Zhanrui M6780 is equipped with a frame rate conversion module based on MEMC (Motion Estimation and Motion Compensation) technology, including Cadence detection, Logo detection, motion estimation, motion compensation and halo elimination, to obtain a continuously smooth image sequence, which can effectively eliminate picture jitter, motion blur and tailing, and provide users with a smooth and smooth viewing experience.

The sound is extraordinary, deeply experience the beauty of the aftersound

In addition to picture quality, sound quality is also an essential factor in an immersive experience. The sound quality is determined by the whole playback link, such as codec, sound effect, loudspeaker, structure and room response, and the performance and structure design of loudspeaker are the main influencing factors. Narrow frame and ultra-thin are the popular trend of TV appearance design, which leads to the audio image height and medium-high frequency directivity, as well as the low-frequency response and sensitivity are not satisfactory.

Ziguang Zhanrui provides full-link sound quality improvement solutions from audio codec to playback sound effects, and sound field processing, supports Dolby Atoms panoramic sound and rich audio decoding formats, and innovates and develops a number of core technologies such as AI-AQ and sound field calibration, that is, supporting intelligent sound adjustment technology for playback content and adaptive calibration technology for sound field, leading the auditory feast.

The Ziguang Zhanrui M6780 is equipped with the AI-AQ algorithm developed by Ziguang Zhanrui, which perceives the audio content based on AI technology, and intelligently adjusts the EQ parameters according to the recognition results of different scenes to match a more suitable balance effect for different content. Sound field calibration can use digital signal processing technology to adaptively calibrate the sound field environment, create professional sound field effects for consumers, and deeply experience the beauty of aftersound.

Convenient and intelligent interactive experience to make HD display smarter and understand you better.

Ziguang Zhanrui M6780 has a strong intelligent interaction ability, which can realize intelligent interaction with users through the functions of AI-Voice, AI gesture recognition, AI human body key point recognition, AI protected crowd viewing recognition and AI scene recognition.

In the intelligent voice interaction, Ziguang Zhanrui put the AI intelligent voice interaction technology on the end-side, so that the intelligent voice interaction is not limited by the environment and network, and protects the security of users' private data and improves the response speed. In order to reduce the interference effects such as echo and noise, and reduce the experience in the process of wake-up interaction, the M6780 can be equipped with a multi-Mike far-field speech enhancement system, which greatly improves the arousal rate of noise and echo scenes and reaches the advanced level of the industry. Through AI-Voice intelligent voice assistant, you can help users to achieve boundary manipulation and real-time interaction.

In AI recognition, VDSP technology provides a flexible manipulation experience of professional video processing and gesture interaction; AI human key point recognition can capture users' body posture to help users carry out health monitoring and movement management; AI protected crowd viewing recognition can identify the viewer's age, gender and facial expressions, thus protecting the audio-visual and physical and mental health of minors and sensitive people.

In terms of games, the use of HDMI2.1, VRR, ALLM technology, to give users beyond imagination of the game experience, rapid competition invincible.

The powerful intelligent interaction function of Ziguang Zhanrui M6780 provides users with a more intelligent, convenient and user-friendly way of interaction, making ultra-high-definition intelligent display an important part of digital life in the future.

With the in-depth exploration of the intelligent world and the development of virtual reality technology, higher requirements are put forward for the high-definition display technology which is both interactive and immersive. The launch of Ziguang Zhanrui Ultra HD Intelligent display Chip platform M6780 will further promote the integration of UHD technology and virtual reality and promote the maturity of industrial ecology.

As the world's leading platform chip designer, Ziguang Zhanrui has long-term R & D experience in IP integration capability and audio and video multimedia IP, as well as deep technology accumulation in communication foundation such as 5G / Wi-Fi, high dynamic (HDR), wide color gamut (WCG) and high frame rate (HFR) required for immersive large screen display. In the future, Ziguang Zhanrui will continue to use cornerstone technology to create more high-quality and high-value products and solutions, integrate virtual and real boundaries, carry industrial ecology, create value for customers, industry and society, and connect the world with core.

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