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Rookie launched self-operated express "Cainiao Express", aiming at cost-effective and quality service.

2025-01-16 Update From: SLTechnology News&Howtos shulou NAV: SLTechnology News&Howtos > IT Information >

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After six years of building, Cainiao Express has upgraded from the distribution business serving Tmall supermarket to the national express delivery network, focusing on quality services such as half-day delivery, current daily delivery, door-to-door delivery and night collection, providing compensation for late arrival and damage in nearly 300 cities across the country. there are five 100% promises, such as interception and change of destination on the way.

It is understood that Cainiao Express is born to meet the needs of high-quality express delivery in the market, mainly focusing on "rookie self-management, quality express delivery, easy to use and inexpensive", the service is the best in the standard industry, and the price is cost-effective. And according to the time limit and weight to provide a rich product matrix, covering large, small and micro pieces and other heavyweight packages.

"China's express market is growing fast and big enough to require the logistics industry to provide multi-level supply. Cainiao hopes to create more cost-effective quality services to meet the emerging new needs of businesses." Said Wan Lin, CEO of Cainiao Group.

Six years ago, due to the insufficient supply of high-quality express delivery in the market, especially the scarcity of cost-effective quality delivery services, Cainiao Express began to set up a landing distribution network to support the development of Alibaba's internal self-management business, such as Tmall supermarket. gradually upgrade the consumer experience to the industry-leading level.

Over the past six years, the market demand for fast quality services continues to rise, but the supply continues to be in short supply. This landing distribution network of Cainiao has also attracted the attention of the market, and businesses continue to put forward the hope that Cainiao will open up its own logistics capabilities. As Cainiao set up a national trunk transportation and transit network, and comprehensively upgraded the landing distribution network to a national express network with cross-regional distribution and distribution, Cainiao Express was officially launched.

On June 28, at the site of the Global Wisdom Logistics Summit, customers such as adopting a cow, Tsing Tao Beer, Tim Ke, Opelay, Box Horse and Intime Department Store signed a contract with Cainiao Express, which means that Cainiao Express has been fully opened to the market. At the same time, Cainiao Express is also connected to the Cainiao supply chain, and Cainiao Warehouse forms a preferred warehouse matching half-day service to provide businesses with integrated quality services and enhance consumer experience.

According to reports, some flagship stores of Yili, the leading dairy industry, on Tmall began to try Cainiao courier service last year. Complaints about logistics problems dropped by 30%, logistics costs dropped by 30%, the return rate doubled, and the proportion of repurchases by regular customers increased by 10%.

Zhao Xiaomin, an expert in the express delivery industry, believes that the launch of Cainiao Express is essentially in response to the needs of the market. "Cainiao Express is a useful supplement to the express market. The capacity of the consumer market is large enough and there is a broad space for development." will not form a direct competitive relationship with economic express delivery such as access. "

Cainiao Express is a key domestic logistics product built by Cainiao this year. Cainiao is also speeding up the construction of international express delivery and overseas local delivery.

It is reported that in the next 10 years, Cainiao will focus on building a leading global intelligent logistics network, building three long-chain logistics networks, namely, domestic, cross-border and overseas local logistics networks, and forming three short-chain businesses such as terminal stations, logistics real estate and logistics technology.

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