Shulou(Shulou.com)11/24 Report--

Thanks to CTOnews.com netizens, soft media users 1942143, Manx for the delivery of clues! On the evening of June 26, in the live broadcast of bilibili's 14th anniversary, Chen Rui, chairman of bilibili and CEO, delivered a speech entitled "Nice to meet you".

In his speech, Chen Rui said that focusing on things for more than 10 years must create value and make life more meaningful.

Chen Rui said that the number of minutes played can better reflect the quality of video than the number of times played, but the technology of counting playing minutes is more complex and more expensive. Fortunately, with the maturity of the technology, bilibili now has the ability to count the number of minutes to play, replacing bilibili's playback times as explicit data, so that users can have a better reference. "it is planned that the product update will be completed in the next few weeks."

Chen Rui also said that helping UP owners to get income in bilibili is the most practical service for UP owners. Chen Rui shared a set of data: in 2022, the main revenue of UP increased by 28% over the previous year, and the number of UP owners who earned revenue reached 1.5 million in the first quarter of this year, up 50% from the same period last year.

Chen Rui mentioned that since the launch of the creative incentive program in 2018, bilibili has paid out a total of 2.243 billion yuan in incentive funds, covering a total of 1.1 million UP owners. The original purpose of the plan is to encourage new UP owners who do not have enough fans. At the same time, Chen Rui mentioned that business orders have become the main revenue method for many UP owners with a large number of fans. To this end, bilibili specially developed a spark platform. In addition, an upgraded version of the charging plan is also under internal testing.

So will the money earned by UP owners affect the experience of watching videos? In this regard, Chen Rui believes that it does not have much impact on the video experience of users, and even adds a little bit of fun. UP is about creating quality content and UP is about making money, which must be unified in the long run. As a platform, Station B will pay close attention to the single user experience, hoping to enable UP owners to form a healthy balance between making money and user experience and promote each other.

On the question of where bilibili is going in the future, Chen Rui said: from the beginning to the end, where to go from where to go. "the road that bilibili has taken in the past 14 years is also the only way to go in the future, so that you are willing to recommend bilibili loudly to your friends and feel that the time spent on bilibili is worth it."

Welcome to subscribe "Shulou Technology Information " to get latest news, interesting things and hot topics in the IT industry, and controls the hottest and latest Internet news, technology news and IT industry trends.