Shulou(Shulou.com)11/24 Report--

From June 22 to 23, the offline creation festival "miYoSummer 2nd Urban Reconstruction" was held in Guangzhou. Douyu, as the only live platform participating in the exhibition, was invited to set up a booth of "adorable Fish North Station" at the scene. The rich online and offline activities attracted many players to stop, and the scene was very popular and became a must-visit landmark for miYoSummer.

Mihayou exclusive invitation + resource input, Douyu anchorman fancy live set off the whole audience

This miYoSummer, Douyu "collapse: star Dome Railway" section of the three head anchors genius Fox Xie, white sleeve e, small hundred years ah live to lead the audience around the exhibition. The three anchors have their own characteristics, from the appearance of the game character cos, to the wonderful dance at the scene, to "competing" with bilibili's millions of fans on the main stage. Douyu's wonderful offline performance attracted users' attention, and the online live broadcast was very effective at the same time.

Through deep insight into two-dimensional users, Douyu booth has set up a series of activities and links, which make the booth popular, including well-known coser platform, coser brigade rectification and rich offline welfare activities. At the same time, the close interaction between Mihayou's official coser group and Douyu booth once again pulled the atmosphere to the best part, the live house dance caused the audience to scream again and again, and the strong coser lineup also triggered a heated discussion among online users.

Online, Douyu carried out a series of operation activities in the special area of the station, which not only provided zero-distance interaction for offline audiences, but also brought an immersive sense of participation to online water friends, which was recognized by a large number of Miha tour users. many players came to Douyu to look for the wonderful content of "collapse: star Dome Railway" and interact with the anchor.

At the same time, online Douyu water friends can not only follow the perspective of Anchor Douyu and Mi Youji to visit the exhibition, but also receive massive online benefits exclusive to Miha Tour in their favorite game area, such as "collapse: star Dome Railway" users can upload their favorite coser photos on Douyu Channel to participate in Douyu's first Fish Village coser Awards.

Strengthen the cooperation of Xinyou, Douyu's meticulous operation is recognized by the manufacturer.

At present, Douyu has made efforts in the operation of new games in multiple categories, such as Quan Yuan, and has achieved good results. Douyu's "collapse: star Dome Railway" ranked in the forefront of the live broadcast platform, with more than 10,000 in June. "Egg Party" increased by 187% in April compared with the same month last year. In May, it is expected that the head product of MMO, "Destiny Ark", will be tested by national service in July. Douyu is absolutely ahead of the network in terms of both anchors' reserves and regional active users.

In addition to "collapse: star Dome Railway", a number of new games are also based on Douyu's deep insight into game products for many years, choosing to invest the manufacturer's resources in Douyu to empower the game itself through Douyu's fine operation ability. In the field of mobile games, Douyu has recently carried out rich operations and advance layouts around "egg parties" and "cold hand games against the current", including joint skin, PGC activities, customized product tools, and so on. In the field of PC games, Douyu has prepared exclusive props, rare titles, platform customized props for "Destiny Ark" players, which can be said to be full of expectations, and the follow-up platform plans to invite super S-level anchors and popular artists across the network to create wonderful PGC content to help the game continue to be exposed and improve the game volume.

Whether it is QQ, leisure, knight-errant mobile games, or classic MMO PC games, many new tour products regard Douyu as an important platform to start the popularity online, and seize the first wave of core users by investing rich manufacturer resources in the station, which is not only the accumulation of Douyu's deep ploughing game market for many years, but also the most direct recognition of Douyu by manufacturers. In the future, Douyu will also provide more abundant operational activities for Xinyou through targeted layout and in-depth operation, and welcome more manufacturers to come to Douyu to jointly open a broader market for products.

Welcome to subscribe "Shulou Technology Information " to get latest news, interesting things and hot topics in the IT industry, and controls the hottest and latest Internet news, technology news and IT industry trends.