Shulou(Shulou.com)11/24 Report--

During the Dragon Boat Festival holiday, the enthusiasm for outings continued to rise, and Didi's orders for three days during the holiday increased by nearly 60% compared with the same period in 2022. The travel market is full of vitality, showing the characteristics of short-distance travel buying, rich summer and summer night life around, and deep integration of Dragon Boat Festival traditional culture and innovative travel.

During the holidays, consumers eat at ease, have a good time, and travel smoothly. From the day before the Dragon Boat Festival holiday to the end of the holiday, more than 1.55 million users downloaded DiDi App, and more than 50 million people received travel discounts such as Didi 567 and long-distance business travel.

In the holiday high temperature "baking test", summer travel has become a new rigid demand. Southwest, northwest and coastal cities have become popular tourist destinations for the Dragon Boat Festival. Taxi-hailing orders in cities such as Fuzhou and Qinhuangdao increased by more than 100%, while those in Jingdezhen and Guilin increased by more than 90%.

In the Dragon Boat Festival, an important traditional festival, dragon boat races have been launched in many cities across the country. The traditional dragon boat race is full of new vitality under inheritance and innovation, which leads to a substantial increase in travel orders. During the Dragon Boat Festival holiday, the dragon boat race has become a "new business card" for cultural tours in many cities.

At the same time, Didi provides convenient and affordable services such as refueling, charging, driving and car rental for self-driving users. Parent-child tours and family group tours around are still popular, and cost-effective ways such as renting cars to go camping, hiking and participating in music festivals are favored by young users.

Didi car rental continued to break the peak, an increase of 61% compared with the pre-holiday period. The average daily charge volume of Xiaotu has increased by more than 60% compared with the same period last year. Didi hitchhiking holiday orders rose 78% from last year to a maximum of 995 km. After Didi launched the online express delivery service, many users quickly sent zongzi and other holiday gifts to their relatives and friends during the holidays.

The summer vacation is coming, and the consumption willingness activated by the Dragon Boat Festival holiday is expected to further continue the hot momentum after the festival. Didi will also give full play to the linking role of travel services to consumption scenarios, help consumption, promote development, and provide good services for users and drivers. Users can download DiDi App from major app stores to participate in rich discount activities.

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