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NetEase released a survey on customer preferences of McDonald's and KFC: each has its own advantages, and the former is more than twice as popular as the latter.

2025-03-28 Update From: SLTechnology News&Howtos shulou NAV: SLTechnology News&Howtos > IT Information >

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Shulou(Shulou.com)11/24 Report--

CTOnews.com June 24 news, choose McDonald's or KFC, since ancient times this is the source of tension between the two factions. In the face of this choice, Netease Digital recently released the "McDonald's and KFC Preference Survey for Contemporary Young People." McDonald's is far ahead of KFC by 61.2% in the final selection proportion. In other aspects, both sides have their own merits.

CTOnews.com friends prefer McDonald's or KFC:

From the data map released by Netease, CTOnews.com found that McDonald's and KFC's consumption levels were roughly concentrated in the range of 20 yuan to 60 yuan, while KFC's consumption level was higher than McDonald's. On average, customers are more likely to "go there two or three times" a month for both McDonald's and KFC.

In the face of the question "Why do you prefer KFC/McDonald's?" advocates of KFC and McDonald's firmly defend their "better taste" stance, McDonald's accounted for 67.1%, KFC accounted for 52.3%; The second reason was the promotion activities of "1+1"(64.3%) and "Crazy Thursday"(48.5%) respectively.

▲ At the same time, the survey shows that McDonald's plate-roasted chicken leg burger and French fries are the most popular among customers, while KFC's finger-sucking chicken and spicy chicken leg burger are also popular among customers. McDonald's McWhirlwind, Pan-roasted Chicken Leg Burger and McCrispy Chicken as star items attract a large number of KFC customers, while KFC's Portuguese egg tarts, finger-sucking original chicken and old Beijing chicken rolls often attract McDonald's customers to "rebel to buy."

▲ Figure Source Netease Number Reading

▲ Figure Source Netease Number Reading

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