Shulou(Shulou.com)11/24 Report--

Thanks to CTOnews.com netizens Daniel Wu in South China, Dark Scarlett, civilized and polite clues delivery on the Internet! CTOnews.com June 22, Microsoft announced that from August 1, with the exception of the United States, Japan, Chile, Brazil and Colombia and other countries and regions, the price of Xbox Series X hosts will be raised. Meanwhile, Microsoft's game subscription services Xbox Game Pass and Xbox Game Pass Ultimate will also increase prices in most markets from July 6, the first price increase since Microsoft launched Xbox Game Pass in 2017.

Kari Perez, head of Microsoft game public relations, told foreign media VGC: "the price of our mainframe has remained unchanged for many years, and this price adjustment reflects the competition in each market."

The price of Xbox Series X will rise from £449.99 to £479.99 in the UK, from "499.99 to" 549.99 in most European countries, from CAD $599.99 to CAD $649.99 in Canada and from AUD $749.99 to AUD $799.99 in Australia. The price of the Xbox Series S will not be adjusted in any market, still at $299.99.

As for the game subscription service, the monthly price of Xbox Game Pass Ultimate will rise from $14.99 to $16.99 (£14.99 / £12.99), while the monthly price of Xbox Game Pass for Console will increase from $9.99 to $10.99 (£10.99 / £8.99). CTOnews.com notes that Microsoft has not changed the price of PC Game Pass. For users who are already monthly members of Game Pass, the new price will take effect on August 13 (September 13 in Germany). For users who subscribe to Game Pass through the annual exchange code, the new price will take effect at the time of renewal. With the exception of a few countries such as Norway, Chile, Denmark, Switzerland and Saudi Arabia, other markets will be affected by higher Game Pass prices.

Microsoft stressed that the Game Pass price adjustment has nothing to do with its acquisition of Activision Blizzard, but only to adapt to the local market. The rise in Microsoft Xbox Game Pas prices follows the general trend of rising prices for entertainment subscription services in recent years. Video streaming services such as Netflix, Disney Plus and Hulu all raised prices last year or the year before last, while music streaming services such as Apple Music and Spotify have also adjusted their prices in most markets in recent years. Nintendo hasn't adjusted its price since it launched its Switch Online subscription service in 2018, while Sony updated its PlayStation Plus subscription service last year, offering PlayStation Plus Essential, Plus Extra and Plus Premium packages for PlayStation users to choose from.

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