Shulou(Shulou.com)11/24 Report--

CTOnews.com, June 20, China Radio and Television, as the fourth communication operator, has attracted the attention of many consumers with low-cost packages. However, after more than a year of commercial trial, users found that China's radio and television networks and services did not live up to expectations, according to Sina Science and Technology. Problems such as unstable signal, unprofessional customer service and inconvenient customer service have emerged one after another, which make users feel disappointed and dissatisfied. At the same time, the number of 5G subscribers of the three major operators has exceeded 1.2 billion, and the penetration rate has also exceeded 70%. In such a market environment, how to achieve the goal of developing 50 million mobile users within three years is facing great challenges.

China Radio and Television obtained the 5G commercial license in June 2019. After a three-year preparatory period, it launched a 5G trial commercial in Beijing in June 2022 and launched the 192 section. At that time, the outside world placed high hopes on China Radio and Television, believing that the entry of China Radio and Television would promote the competition in the individual 5G application increment market, form a certain "catfish effect", and even trigger a price war among operators. In fact, China Radio and Television did launch some relatively favorable 4G and 5G packages and offered a 40% discount promotion, attracting a group of users to buy.

In April this year, relevant sources in China revealed that it has achieved full coverage of 5G network services in 31 provinces, built 680000 700MHz base stations, and shared 3.8 million 4G and 5G base stations, and the number of 5G users in China has reached 8.7 million. As a new operator, China's radio and television use less than a year, the number of 8.7 million subscribers is not a small number, but compared with the other three major operators, there is still a huge gap. CTOnews.com noted that as of April this year, the cumulative number of China Mobile 5G package subscribers reached 699 million, with 5G user penetration exceeding 70%; China Telecom 5G package subscribers totaled 287 million, with 5G user penetration nearly 72%; and China Unicom 5G package subscribers reached 227 million.

More worryingly, the experience of Chinese radio and television users is not as good as originally expected. In the 5G post bar of China Radio and Television, there are a large number of users who report the problem of poor network signal. Some users said that when the signals of other operators were normal, Chinese radio and television mobile phone cards could not make calls and could not get on the network; some users found that their mobile phones did not support radio and television cards; and some users tested the network speed outdoors, but indoor tests showed that the network could not be used.

It is not only the poor quality of the network, but also feedback from many users, and the service level of China's radio and television is also difficult to praise. For example, with regard to the service level of customer service, there are complaints from users that they cannot make phone calls and send text messages when using Chinese radio and television mobile phone cards, and customer service cannot be contacted. There are more user feedback, no matter what business, the caliber of customer service is "Sorry we don't have the authority here, please go to the business hall." even the staff in the business hall don't know how to do it. Every time except for cards, all businesses have to call to ask what to do, and all kinds of business are not proficient.

Awkwardly, it is also very difficult for Chinese radio and television users to close their accounts. The official did not promote the function of online account cancellation. If you want to sell households offline, on the one hand, there are few offline business halls of China Radio and Television, on the other hand, even if you find the business hall, it is also a variety of reasons not to cancel households. Although it has been reported recently that China Radio and Television has supported the transfer of numbers to the network, it is only allowed to transfer in and out at present.

At the beginning of this year, Song Qizhu, chairman of China Radio and Television Group, said that he would develop 50 million mobile users within three years through fixed and mobile converged networks. Yuan Bo, a senior communications engineer and strategic planning expert, believes that it is very difficult for China's radio and television industry to develop 50 million yuan in three years. The main reason is that China's radio and television innate mobile communications are lack of genes, and there is a big gap from technology to service compared with operators. On the other hand, the current mobile communication has already entered the stage of competition service. Only from the current service capacity, radio and television is very difficult to compete with the three major operators.

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