Shulou(Shulou.com)11/24 Report--

TCL Smart Home Appliances also took the lead in sharing the ultimate battle report of the 618 Carnival Shopping Festival. During the 618 promotion, TCL's refrigerators, washing machines and televisions were in full bloom, winning multi-track championships one after another, among which TCL ultra-thin zero-embedded refrigerator e-commerce network sales exceeded 22000 units, the results are quite eye-catching.

Specifically, refrigerator washing machine, TCL refrigerator won the network sales growth champion, frequency conversion direct drive drum washing machine won the network sales, sales of double champion, of which TCL ultra-thin zero-embedded refrigerator e-commerce network sales is more than 22000.

It is worth mentioning that the omni-channel sales of TCL ultra-thin zero-embedded refrigerators broke through 10000 units on the opening day, which can be described as a "dark horse" product during the period.

In terms of TV, TCL won the double champion of sales and sales of Mini LED TV, quantum dot TV, 75-inch + super-large panel TV and 98-inch giant screen TV.

From the war report data, TCL still maintains a leading edge in the field of home appliances, which also proves the strong product power advantage of TCL, and stands out from many competitive products and becomes the first choice of consumers during this period.

Take refrigerator products as an example. At the beginning of this year, TCL brought the 0cm seamless embedded TCL ultra-thin zero-embedded series refrigerator T9 series, which, like the TCL twin cabin duplex zone washing machine Q10, became popular as soon as it went on sale.

The pre-order number of TCL thin zero-embedded refrigerator T9 has exceeded 3000 on the first day, and the hot sale of TCL thin zero-embedded refrigerator T9 has also promoted the rapid rise of the market share of TCL thin embedded refrigerator.

Data from Zhongyikang show that in 2023, the new ultra-thin embedded refrigerator W21 (5.22,5.28) annual e-commerce data, TCL thin embedded refrigerator market share reached 46.1%, more than 2-4 combined share.

It is understood that through the bottom heat dissipation design, the TCL thin embedded refrigerator T9 solves the problem that the traditional refrigerator needs to reserve heat dissipation space on both sides, reduces the reserved space on both sides, and realizes "0cm seamless embedding" more close to the wall.

In addition, in terms of refrigeration storage, the TCL thin embedded refrigerator T9 series also retains the design concept of "wide temperature change", which reserves a wide temperature range of 79L for consumers, and the temperature can be adjusted freely between minus 20 ℃ and 5 ℃. TCL thin embedded refrigerator T9 also has intelligent constant temperature fresh-keeping, whole-space ultra-clean technology, free variable temperature space and other technologies.

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