Shulou(Shulou.com)11/24 Report--

CTOnews.com June 20 news, according to foreign technology media Rest of World report, in the Southeast Asian smartphone market with Android playing the leading role, Apple has risen rapidly and has been sought after and loved by young consumers.

According to data released by market research firm Counterpoint, iPhone shipments in Southeast Asia increased by 18% in the first quarter of 2023, with Indonesia and Vietnam particularly strong demand for iPhones.

In the past 12 months, Southeast Asian young people who migrated from Android to iPhone said that Apple's excellent shooting experience and excellent operating system were very attractive to them. They also said that as long as Apple continues to maintain brand quality, it will still buy iPhones in the future.

Apple's expansion in Southeast Asia has been slow. In Indonesia, for example, Chinese companies such as OPPO, Vivo, Xiaomi and Realme dominate smartphone sales, with high-end Android phones priced as low as $500.

Chinese brands are more effective than Apple in localizing marketing and building goodwill with local communities through job creation and disaster relief programs.

Apple's customers in Indonesia tend to be urban workers looking for a clean, functional user experience, security and convenience, and Apple's iPhone meets their needs.

CTOnews.com attaches a detailed report link here, interested users can read in depth.

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