Shulou(Shulou.com)11/24 Report--

Today, Jia Jingdong, deputy director of vivo brand and general manager of brand and product strategy, posted a post on Weibo to announce the upcoming vivo X90s, and introduced and responded to the main highlights of the new machine and netizens' concerns. The blog post also attached a number of street photos created by Alex Weber, a member of Magnum Photo Agency, a world-famous color photographer and vivo X90s special photographer. Let everyone have a more intuitive feeling of the new "vivo texture color" launched on the vivo X90s-full-bodied, personalized and emotional, highly recognizable.

Vivo memory color system is upgraded again: texture color becomes the third pole of vivo color.

Jia Jingdong said in the blog post that vivo texture color in addition to "good-looking in the heart" (vivo bright color) and "present reality" (Zeiss natural color), to create the third pole of vivo color-with "personality depth, human emotion" as the core, to help users shoot rich personality masterpieces, shoot daily scenes with human emotions, and shoot the "eternal recognition" of this summer.

Vivo texture color is inspired by the works of color documentary photography masters in the film machine era, expressing the diversity and vitality of daily life through colorful colors, and enhancing the narrative and visual impact of the image with the power of color, so that folk, historical, cultural or street shots under the lens have a "glorious texture".

From Weber's straight-out works shot with vivo X90s, it is not difficult to see that "vivo texture Color" does establish a greater difference in color expression: in the hands of the master, a large area of dark red, orange, bright yellow, dark green and lake blue are rich, conveying strong personal feelings. Street workers, runners, cyclists, surfers and stick walkers each have their own dynamics, forming a sometimes harmonious and sometimes conflicting picture with the surrounding environment.

Weber is good at making street photos show a plain, everyday, unexpected and even magical style through ingenious color collision and dynamic capture, no matter how rich and complicated the elements of the picture are, he can also instantly focus the audience's eyes on one place. after repeated examination, he gradually found the echo relationship of various elements outside the focus, which is both interesting and intriguing.

Jia Jingdong said that Weber's deep thinking on the relationship between light and image, subject and color provides an important reference for the creation of X90s "texture color".

The aesthetic appreciation of Chinese temperament leads the "small iteration", and may continue to stand firm in the 4K price range.

In addition to introducing "vivo texture color", Jia Jingdong also mentioned the cultural origin of vivo X90s new color matching "Qingyang" in his blog post, and explained the origin of X90s as a "small iteration".

The new color "Qingyang" is based on the Chinese poem "Qingxi Yang", which is a mixture of green and blue. "it is the turquoise color and soft ups and downs of the summer sea, heyday streams and hot swimming pools." Jia Jingdong wrote, "based on the origin of Chinese culture, vivo chooses the style that best suits the Chinese temperament in the spirit of science to meet the spiritual needs of Chinese people to design mobile phones in Chinese style."

In recent years, with multi-generation products, the vivo X series has consistently maintained the first share of high-end Android phones in the price range of about 4000 yuan, and has become the flagship series of "high expectations and high value preservation". Jia Jingdong said that the launch and deployment of the vivo X90s aims to share the latest chip and imaging technology developments with users in a timely manner, bringing more value; the series will maintain a stable iteration cycle of "one-year generation" in the future.

Just a few days before the release of Jia Jingdong Weibo, an Rabbit exposed the running score (V10) of vivo X90s: Tianji 9200 + chip total score 1657772, CPU, GPU and other achievements can also be called violence, all reaching the top level of the current Android camp. Coupled with the help of UFS4.0 and LPDDR5X, the performance iron triangle with Tianji 9200 + as the core will send vivo X90s to the top, becoming a veritable "strongest flagship standard version".

At the end of the article, Jia Jingdong also predicted that vivo X90s will show its skills during the Hangzhou Asian Games, inviting phone owners to "get irritable" with X90s this summer to explore the magic of "watching summer with a mirror" in the texture of Jiangnan color.

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