Shulou(Shulou.com)11/24 Report--

CTOnews.com, June 19 / PRNewswire-FirstCall-Asianet /-- the music content community app Sing Bar was once a phenomenal product in the mobile Internet era, with more than 140 million users. However, with the saturation and competition of the online singing market, the main business of the singing bar has gradually lost its vitality and growth space. In order to find a new breakthrough, singing bar founder Chen Hua recently announced that he will enter the VR video field, launching a VR camera called "Calf" and the corresponding VR software.

VR video refers to the video produced and watched by VR technology, which can make users feel immersed in the scene. VR video has received more and more attention and investment in recent years, especially after Apple released the mixed reality Vision Pro, which triggered a new craze. Singing bar sees the potential and prospects of this market and hopes to revive it with the help of VR video.

It is reported that it took the singing bar team a year and a half to build the first VR camera, which supports VR180 photography, video recording, live streaming and 3D flat video recording, and will be crowdfunded in the US market on the 20th of this month. Kaifei is also equipped with a VR software, which has been launched in Meta Quest store, the largest overseas VR application store. Kaifei camera has built-in one-click upload and one-click live broadcast functions, which can be uploaded to Kaifei Cloud and Kaifei App, and can also be linked with third-party platforms for distance education, video conference, remote robot, etc. Kaifei's positioning is to provide users with a convenient and fast VR video shooting tool, so that users can easily create and share their own VR content.

However, CTOnews.com noticed that it is not easy to transform Sing Bar into VR video. First of all, the company has to face fierce competition from other manufacturers, such as Google, Facebook, Insta360 and others all have their own VR camera products and platforms. Second, the company has to address users' high requirements for VR video content quality and experience, such as Kaifei's current 1080p resolution, which can be blurred and distorted on VR devices with 4K screens. Finally, the company needs to find a way to match and complement its original business, such as how to use the music community resources of the singing bar to promote and enrich VR video content.

It is reported that the Kaifei camera may also be available in the Chinese market later.

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