Shulou(Shulou.com)11/24 Report--

Thanks to CTOnews.com netizen Snailwang for the clue delivery! CTOnews.com June 19 news, CTOnews.com learned from the official website of the General Administration of Market Supervision that a few days ago, the General Office of the General Administration of Market Supervision issued the "notice of the General Office of the General Administration of Market Supervision on doing a solid job in the investigation and management of outstanding problems in the field of advertising supervision" (hereinafter referred to as "the notice") to further strengthen guidance on the construction of industry style in the field of advertising supervision.

The Circular puts forward 10 specific requirements and measures in 10 aspects:

The first is to promote the standardization of advertising examination service of "three products and one weapon". Fully implement the "four most stringent" requirements, strict standards for advertising review, timely detect and correct illegal or improper behavior in the implementation of administrative license, and ensure the quality of advertising examination.

The second is to promote the facilitation of advertising review services of "three products and one weapon". We will continue to optimize government services for advertising review, continuously deepen the work of "inter-provincial communication", speed up the collection of advertising review data, and promote the sharing and return of data between the General Administration and the local authorities.

The third is to promote the standardization of advertising examination service of "three products and one weapon". We will fully implement the management of the list of administrative license items, and compile a guide for advertising examination of "three products and one weapon", so as to provide clear guidance for the main body of the market and the masses to handle affairs.

Fourth, standardize advertising monitoring. Strictly implement the responsibility of territorial monitoring, constantly strengthen the security management of advertising monitoring data, continue to strengthen the prevention and control of advertising monitoring risks, and effectively guard against the risks of clean government and performance of duties.

Fifth, strengthen the supervision of advertising in traditional media. We will actively promote the action to improve the compliance operation of advertising in traditional media units, compact the main responsibility of radio stations, television stations and other traditional media units, and constantly enhance the awareness of the main body of traditional media advertising activities in good faith in accordance with the law.

The sixth is to strengthen the supervision of Internet advertising. We will carry out governance in the field of Internet advertising, pay close attention to new forms of advertising, such as live advertising, pop-up advertising, and "soft text" advertising, and step up efforts to clean up and rectify the chaos of Internet advertising.

Seventh, strengthen the coordinated supervision of departments. We should give full play to the role of the joint conference mechanism to crack down on false and illegal advertisements, strengthen comprehensive inter-departmental supervision, and strive to solve outstanding problems such as "custody with punishment, one penalty" and "repeated punishment and repeated crimes".

Eighth, standardize the management of advertising industry parks. We will improve the management system of the advertising industry park, strengthen the supervision of entrusted enforcement of rights, such as identification and evaluation, and strictly manage the whole chain of work in the park.

Ninth, we will promote fair and civilized law enforcement. Standardize the exercise of discretion in administrative punishment, strengthen the capacity-building of law enforcement teams, and improve the level of advertising law enforcement.

Ten is to improve the effectiveness of advertising law enforcement. We will organize and carry out an iron fist campaign to crack down on "divine doctors" and "divine medicine" advertisements, actively carry out cross-regional horizontal coordination, and intensify the investigation and punishment of illegal advertisers, advertising operators, advertising publishers, and advertising spokesmen.

The Circular requires that local market regulatory departments should unify the deployment requirements in accordance with the "three-year Special Action Plan for the Construction of the National Market Supervision system" and the "key points of the 2023 Special Action for the Construction of the National Market Supervision system". We should do a good job in the investigation and treatment of outstanding problems in the field of advertising supervision, and organically combine the construction of industry style with the practice of advertising supervision. To promote the management of industry style to solve the difficult problems of advertising supervision, and to examine the achievements of industry style construction with the effectiveness of advertising supervision.

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