Shulou(Shulou.com)11/24 Report--

In the current market environment, JD.com won many list champions, but still won so many consumers' affirmation and love, which is enough to prove the stable reputation and solid consumer mind of Lenovo products on the user side.

On June 19, Lenovo released the 618 Battle report, which won a total of 12 championships on the list of JD.com, still outstanding in the 28-hour sprint at the peak:

JD.com speed list shows that Lenovo notebook won the champion of notebook self-brand sales and notebook brand Jingxuan store sales, Lenovo thin book won the champion of lightweight brand sales, ThinkPad won the champion of lightweight brand Jingxuan store sales, ThinkPad high-performance won the champion of lightweight high-end lightweight book sales, Lenovo game book won the champion of game self-brand sales and game brand Jingxuan store sales. Lenovo Huadong authorized store won the champion of game sales in Beijing, Lenovo all-in-one won the champion of self-brand sales of all-in-one, Lenovo desktops won the champion of self-brand sales of desktops, Lenovo savior series won the champion of sales of self-brand of game desktops, and Lenovo JD.com 's self-run official flagship store won the champion of sales of POP stores.

It is worth noting that Lenovo also released the 618 "Heart list", announcing 13 of the most popular Lenovo life and workplace products: savior Y9000P 2023, Xiaoxin Pro14 superbook 2023, moto razr 40 Ultra extraordinary magenta limited edition, ThinkBook 14 +, YOGA Pro14s 2023, Yangtian M4000q business desktop, Lenovo thinkplus conference tablet, Lenovo M1688DW Pro printer and other products on the list.

The high quality and excellent service of Lenovo products have long been recognized by users. These data also prove that the Chinese market is still releasing positive signals when the global PC market is saturated, while Lenovo, as the longest accumulated technology manufacturing company in China, still has strong brand influence and market appeal.

The ecological good things meet the subdivided scenes, and the cool new products continue to dominate the list and are recognized.

Nowadays, users' consumption is becoming more and more rational, and it has become a mainstream concept to buy things that suit them. Lenovo's brand products, such as Savior series game books and ThinkPad high-end lightweight books, are favored by consumers in subdivided scenes, which once again confirms Lenovo Tianxi's ecological diversity and comprehensive product ecological layout, which can meet consumers' personalized consumption needs.

The game is the personal computer category with the highest requirements for overall performance and system fluency. Lenovo savior is recognized as the king of game performance. Y9000P 2023, the savior on the list, not only gives the price of super power in 618. it can also be superimposed with over-value discount, becoming a game notebook that everyone wants to "save".

Lenovo 618 Heart list

The core element of the lightweight book is lightweight and portable, and the high-end lightweight book represents the combination of performance and portability under ingenious craftsmanship. Lenovo ThinkPad won the champion of sales of the brand Jingxuan store in JD.com 's 28-hour sprint, and ThinkBook 14 + is the favorite of the slash youth.

The new representative of the folding screen mobile phone, moto razr 40 Ultra, went on sale in early June, and then landed at the top of JD.com 's mobile phone list in the form of latecomers, ranking first in five days. Among them, Ms. Zhu Zhu's beloved moto razr 40 Ultra special magenta limited edition became the most "popular" phone of Lenovo. The moto razr 40 opened its pre-sale at 10:00 on June 18, with prices starting at 3999 yuan, making it a popular choice for young people to sprint at the peak of the trend.

This 618, the choice of ingenuity masters is also very clear. The lowest price of the world's first full-size OLED dual-screen notebook YOGA Book 9i i7+16GB+1T is 16999 yuan, and its high performance-to-price ratio has been praised by professional designers. YOGA Pro14s 2023 was on the list and was selected as the same natural beauty book of Little Red Book.

In addition to the above products, the desktop computer Lenovo Savior Blade 7000K 2023, which makes the graduation season more outstanding, the Xiaoxin Pad 2022 who is happy to watch TV series online, the Yangtian M4000q business desktop computer that makes a good partner of the workplace elite, the Little New Panda Panda printer that makes teachers rest assured and parents worry, the perfect image lover's gospel Xiaoxin 520 intelligent projector and so on, are all on the Lenovo 618 Heart list with super strength.

Diversified forms show good price, good service, global sample supply chain upgrade enterprise service

All Lenovo brands participated in the 618 promotion, providing good price and good service, while Lenovo carried out multi-channel and multi-form welfare release in different forms on various platforms from May 23 to June 18, in order to reach consumers.

The good stuff broadcast, which opened on the evening of May 31, was composed of Wang Chuandong, vice president and chief marketing officer of Lenovo in China, millions of OMO anchors burning BOSS and Lenovo's golden anchor, who stood out from the "Lenovo Douyin Super player" project, bringing valuable benefits and popular styles to viewers in the studio. 30 Lenovo official broadcast rooms and 600 OMO partner broadcast rooms to jointly open the Lenovo 618 super broadcast.

Lenovo topped the list of Douyin flagship, notebook, Coldplay technology and office notebook when it conducted a food broadcast and delivery program at the "Thirteen fragrant Lobster Store" jointly built with Intel. In addition, Lenovo's great value also enters the studio of top celebrities such as Li Jiaqi, Luo Yonghao and Xiao Yang, so that super welfare is available at any time.

Lenovo's official website continues to create private customization to meet the personalized needs of consumers. For example, according to the popular elements such as "Panda", "Zibo Barbecue" and "Music Festival", we jointly travel with Ctrip to create exclusive special forces activities, recommend exclusive customized travel routes, and design a customized inkjet drawing library on the official website, which is liked by users at the same time. It has led to the sales of customized Buddhist computers.

"

This time, Lenovo's demand for high-price smart devices and customized services continues to release, which is enough to prove that strong brand protection is still an important choice for quality consumers.

Thanks to the perfect service system, Lenovo created its own "Lenovo Service Day". During the 618 period, Lenovo's service guarantee was upgraded again. Lenovo Care 9 products limited 40% discount, Lenovo premium version of the accident insurance for one year and two years, to provide consumers with unlimited number of free maintenance services.

Corporate business services have also been further weighed. Enterprises can participate in the Lenovo server 0 yuan trial activities, you can have a trial without a threshold for a month, and you can get high-quality experience for free. At the same time, commercial notebooks and workstations enjoy free door-to-door installation and maintenance, 7x9 customer dedicated line round-the-clock support, expert team remote support and other exclusive services.

As a sample company of ESG in China, Lenovo still accumulates carbon reduction through public welfare actions during the promotion period. In addition to using high subsidies to attract users to participate in trade-in activities, Lenovo members' public welfare activities "benefit" has also reached a new height: 507000 cumulative participants, planting 105000 Haloxylon ammodendron trees in the Alashan Desert, building 15 rural Libraries, and donating 36,000 books.

In fact, behind Lenovo 618's high-profile service recognized by consumers is the leading global intelligent supply chain built by Lenovo after six years of transformation. Now Lenovo has completed the digital intelligence of the whole chain of research, production, supply, marketing and service around the manufacturing industry, while establishing the most efficient, digital, sustainable and resilient global supply chain, it has also created an industrial practice and methodology that leads the industry's intelligent iterative upgrading.

As a stable leader in the global PC market, Lenovo will continue to deepen the transformation of customer-centered services and continue to consolidate the power to promote innovation and cycle time in the PC field.

Welcome to subscribe "Shulou Technology Information " to get latest news, interesting things and hot topics in the IT industry, and controls the hottest and latest Internet news, technology news and IT industry trends.