Shulou(Shulou.com)11/24 Report--

Thank CTOnews.com netizens soft media Xinyou 1957189 for the clue delivery! CTOnews.com June 19 news, June 16, Great Wall Motor President Mu Feng said at the 2022 annual shareholders' meeting: in 2024, the company will make full efforts in the PHEV and BEV markets, and strive to achieve sales of 1.9 million units and a net profit of 7.2 billion yuan.

Mu Feng said: "New energy vehicles have reached a critical juncture, 'bloodletting' price war is definitely not a long-term solution, only adhere to long-term doctrine, let the system have 'hematopoiesis' ability, enterprises can go further."

Mu Feng also announced the goals of the five major brands of Great Wall Automobile. The CTOnews.com summary is as follows:

Harvard: continue to work in both the fuel car market and the new energy market. Aiming at the new energy vehicle, take "new sequence, new channel, new shape, new technology, new product" as the strategic thinking, take the brand-new Hi4 as the support, transmit the technical value of 14-170000 yuan. In the second half of the year, the dragon series will add differentiated new models to expand the subdivision increment of 18-200000 yuan; consolidate the base sales scale of the fuel market through the star car H6 / Guochao and a generation of big dog refurbishment, and restart the H5 number at the same time to create "the industry's first 150000-yuan large-scale Ikea off-road SUV".

Wei Brand: continue to deepen the brand positioning of "0 anxiety smart electric", comprehensively transform to "high-end intelligent new energy", and build a "two horizontal and three vertical" layout, that is, the PHEV+BEV dual energy strategy and the full category layout of SUV+MPV + cars. Coffee series rejuvenate, return to the main waterway, and open up the MPV market. Latte Huanxin, a first-line joint venture and compact SUV competition with Japan and Germany; Mocha launched the Hi4 version to strengthen the competitiveness of the big five markets; and Gaoshan expanded the 300000-yuan MPV market segment through leapfrog product strength.

Euler: strengthen the brand positioning of "new energy vehicles that love women more", promote the deepening of the concept of "love to the end" in the 2.0 era, and focus on the mass economy BEV market. Good Cat continues to release volume, Lightning Cat renovates, expands A0 / A-level base plate, launches Mechatron and EC31, and expands C-level pure electricity market.

Tank: enter the global market, accelerate the global strategic landing of the whole series of products, firmly adhere to the "off-road + new energy" technology route, and lay out the cross-country new energy family matrix based on the hybrid architecture Hi4-T. All models will launch PHEV models with Hi4-T technology. Tank 300 product refurbishment, add PHEV power; tank 400 complete product line, expand city scene, subdivide increment; tank 500PHEV starts delivery.

Great Wall pickup truck: ranked first in domestic and export sales for 25 years in a row, with global cumulative sales exceeding 2 million vehicles, which will be equipped with high-performance hybrid technology and super off-road platform.

Great Wall also announced the progress of its own research technology:

In the field of intelligent on-line chassis, Great Wall combines core technologies such as on-line steering, suspension and braking as a highly integrated intelligent base. Among them, the self-developed EMB line-controlled brake, Q1 in 2024 can achieve mass production.

Great Wall Motor is developing the next generation of new intelligent cockpit open ecosystem Coffee OS 3.0, which is independently designed for the special needs of different categories of users, including value information system, entertainment information system and car control system, etc.; creating a multi-system scenario linkage, the intelligent cockpit ecology is fully opened to mobile software and intelligent hardware.

Great Wall Motor is also exploring the innovation and application of the GPT large model. According to the individual needs of users, it has carried out pre-research on the large model full-link voice enablement and the third space generation, and will complete the large model upgrade of key models this year. In addition, Great Wall Motor is also actively studying the interactive system based on spatial vision, and has launched technical research work including AR, MR and stereo vision perception.

In addition, in April this year, the Harvard New Energy Network was officially launched, integrating the channel layout of 4S stores, urban landmark stores, Shang Chao flash stores and other models. Harvard New Energy channels have covered 200 stores in the first-and second-tier core markets, and 800 stores are expected to be completed by the end of 2023.

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