Shulou(Shulou.com)11/24 Report--

Everyone should have heard of the "Royal three" in the camera field, which are Canon, Nikon and Sony camera brands. Their products also have their own characteristics, and each has its own loyal users.

Many people will give priority to these three brands when buying their first camera. Today, let's take a look at the strengths and weaknesses of each of these three brands and their respective product characteristics:

1. Canon (Canon)

Canon should be one of the most well-known camera brands in China. When Canon advertising was popular a few years ago, it was almost the hottest camera brand in China.

From this, we can see that Canon is really good at marketing and grasping user psychology, but Canon not only depends on advertising, but also has its own technology.

First of all, there is a strong lens group. In the SLR era, many Canon lenses have their own nicknames, such as spittoons, rookies, big whites, etc., and the lens quality is also good.

70-200 rookies pay more attention to user experience, machine control is relatively simple, easy to use, hand-held grasp and other details are also good.

Then there is the excellent straight-out effect that many people are familiar with, especially in portrait shooting, the internal image sensor and processor of the machine have certain color optimization, and the screen of the machine is also very good.

As for the shortcomings, Canon has long been criticized as a "toothpaste factory", the update iteration is slow, the released new equipment rarely makes people feel bright, and it always feels like cooking cold rice.

Some entry-level products have the feeling of "cutting leeks", especially some small equipment, which can not be said to be of poor quality, but the performance of the products is not good enough for the price, especially for the lens.

Another point is that it is almost impossible to come up with anything that can particularly represent one's own strength, and others also have it, but they are all well-behaved and do not give people a particularly professional feeling.

Canon has a good reputation and utilization rate abroad, taking the statistics of shooting equipment for the award-winning works of Holland in 2022 as an example.

We can see that there are still many photographers (journalists) who use Canon, but this does not mean that Canon is the strongest, because first of all, the statistics are not complete, and secondly, Jose mainly focuses on news documentary themes. finally, the choice of equipment is also related to the photographer's own preference, the local market and so on.

2023 Jose award-winning works: Singles-Jonas Kak ó (Canon 5D Mark IV, Canon EF 50mm f1.4) in 2023, many of the Jose award-winning works were shot by Canon 5D Mark4, as well as R6 and 6D figures, it can also be seen that as one of the "Royal three", Canon's full-frame products, especially flagship products, are still very strong.

two。 Nikon (Nikon)

As one of the "imperial three", the advantage of Nikon products is that they are moistureproof and dustproof, and the leather is solid and durable.

The image quality is excellent, the lens is good and the picture is sharp, among which 50mm F1.8 is called "the essence of human optics".

Nikon's tolerance in the later period is also high enough, which is the first choice for many landscape photographers; the lens is user-friendly, the mid-and low-end lenses are also very resistant, and it has opened its own Z-card; it can take into account the experience of some professional users, and the details such as body synthesis delay are very professional.

As for its shortcomings, Nikon seems to have begun to squeeze toothpaste in recent years, and many problems have begun to emerge in the micro-single era. Except for Z9, other machine video specifications and focus problems are very thorny, and Nikon's equipment sales supply chain is a bit unfriendly, either it is always out of stock, or there are not many configurations to choose from, and sometimes the price is increased. Z9 is also a bit awkward after Z8 comes out. Maybe Z9 itself is a bit of a test of the market.

In recent years, some loyal Nikon users have also begun to be disappointed. "squeezing toothpaste" is indeed a bit unfavorable, and it may be controlled by the Mitsubishi consortium behind it, and its pursuit of images is not so high.

In the award-winning works of Hosai in recent years, we can also see a lot of Nikon, Nikon D5, D4, D850 are also many photographers (reporters) like equipment, I hope Nikon can have a better performance in the micro-single era.

3. Sony (Sony)

Sony is not only in the forefront of cameras, but also a leader in games, movies, music, home appliances and other areas, thanks to the brand's own lasting innovation ability.

Since the release of the world's first full-frame micro-order in 2013, Sony has been leading changes in the camera industry. It is said that the cmos used by Nikon's best micro-order Z9 is designed and manufactured by Sony (improved by Nikon itself), and many models of Fuji cmos are also made by Sony, which shows that Sony is strong enough in the micro-order field.

Sony's advantage is that its machine has a strong focus, which is what it is proud of.

In addition, we pay attention to details in the design of the fuselage, such as screen flipping, and the fuselage is small enough, which may be a little unfriendly for people who are used to SLR.

The lens group is large enough, the original factory is expensive, but there are plenty of deputy factory lenses to choose from.

In addition, from the above cmos, we can see that we have technological hard power, and even have an impact on other brands.

As for the disadvantages, new Sony users may not adapt, its operation menu is a little strange, difficult to find and difficult to operate, and even need to adjust the aperture on the lens. Then there is the unstable quality of the screen picture, which sometimes leads to the problem of inaccurate focus in video shooting.

In recent years, we can also see the award-winning works shot by Sony, and we can see that Sony's high-sense performance is still very good.

Sony A7s III, Sony FE 24-240mm F3.5-6.3 this article comes from the official account of Wechat: play Photography (ID:wakexiao), by AGER

Welcome to subscribe "Shulou Technology Information " to get latest news, interesting things and hot topics in the IT industry, and controls the hottest and latest Internet news, technology news and IT industry trends.