Shulou(Shulou.com)11/24 Report--

In the face of a full-word form page PPT, do you feel powerless and how to do it is not good?

Today, through a typical form page revision, take you to explore more possibilities for form design!

The manuscript reads as follows:

This is a PPT about marketing plan. If so, how would you design it? Suggest a little thought.

Okay, let me share my design ideas.

01. Regularization or that sentence, want to do well first do right!

First, make a preliminary arrangement:

Unify the color and alignment of the table, I believe that most people basically do this step. At most, find a nice background image to decorate it.

But embellishment aside, the page is logically flawed.

It is mainly reflected in the preheating period and the outbreak period, which actually belong to the vertical header:

But it's not just out there, it's included in the marketing phase.

This is misleading:

It is as if the table has only horizontal relationships and vertical relationships are irrelevant.

But that's not the case, so the right thing to do is to take it out and put it on a separate line:

The logic will be clearer! If you can find this, it means that your basic skills are not bad.

Then you can simplify it further. Since the whole page is arranged around marketing activities, you can extract the words "marketing stage" from the header and put them on the title:

And marketing goals and phases can be written together, not only to simplify the hierarchy but also to not affect the expression of meaning.

Finally, align the text to the left to make it easier to read:

If you can do this, you can actually do the daily PPT design needs.

But! Sometimes the leader will say: the form is too ordinary, can you be more advanced? What should I do then?

Let's talk about visualizing tables.

02. Visualization The best way to make tables look good is to break down elements into boxes.

That is to say, break away from the shackles of tables and present them in color blocks. (This step needs to be handled manually.)

Then you can use element substitution to make some changes:

For example, changing the form of the header makes the picture interesting.

For the application of element substitution method, you can check out this article:

How to conquer leadership with a one-page PPT architecture?

In addition to the header, you can also replace any element, such as two cubes to carry information:

A little more detail:

A nice and beautiful working PPT page is done.

Compare the original:

There was no trace of the form at all. To be able to do this was enough for more than 90% of professionals!

But it seems to me that there's one more finishing touch, and then look down.

03. Branding is OK in its current form, but the problem is the lack of brand sense. It seems that any enterprise can use it, how to make the design more exclusive!

At this time, you can refer to the official website of the enterprise:

This marketing proposal is about Lego, so you can draw brand characteristics from Legaunt.com.

The most basic is to join the brand products:

Put two Lego figures, and the picture will come alive.

Then you can dig deeper into the characteristics, because Lego is a toy, the audience is mostly children. Therefore, lively and vivid color matching and rounded processing are also brand characteristics:

Let's look at it one by one, first blending in the rounded elements:

The use of cylinders instead of the original cube, more soft in line with the brand temperament.

Then, with bright red and yellow colors, and a little more detail:

A custom design page is complete! Does it feel like Lego at a glance?

Let's look at the effect comparison before and after:

Looking back at the whole process, it is mainly divided into 3 steps:

1. Regularization: Make sure to do it right first 2. Visualization: incorporate some changes to make the page more beautiful 3. Branding: incorporate brand elements to make the page unique

This article comes from Weixin Official Accounts: Slidecent (ID: Slidecent), by Lin Limeng

Welcome to subscribe "Shulou Technology Information " to get latest news, interesting things and hot topics in the IT industry, and controls the hottest and latest Internet news, technology news and IT industry trends.