Shulou(Shulou.com)11/24 Report--

On June 16, the 12th season Wechat Open course-Mini Game developers Conference was held in Chengdu. Wechat Mini Game team brought a five-year report card: more than 100 capabilities were opened to help lower the development threshold, the ecological scale of developers continued to expand, and innovative popular style content continued to emerge. The official team shared the latest developments of Mini Game around the current ecological situation, product capacity, commercialization and other directions, and high-quality industry benchmarks such as Sheep and Crazy Knights were also unveiled, bringing passionate sharing and thinking about "Let creation generate value".

There are more than 300000 Mini Game developers, and more than 50% are small and medium-sized teams.

Li Qing, a lecturer in Wechat Open course, said that since its launch five years ago, Mini Game has been adhering to the principle of sharing responsibility with developers, creating and sharing value together. At present, the number of developers in Mini Game ecology has also increased from 10w a few years ago to 30w, of which 50% are small and medium-sized teams with less than 30 people, and Mini Game programmers have always been one of the hottest jobs.

Li Qing also stressed that the platform will adhere to a fair position, through clear operating rules, unified business mechanism, efficient communication services, win-win cooperation with many developers.

At present, more than 30% of Mini Game users are over 40 years old, becoming a "new generation" of users in the ecology. The convenience of Mini Game makes the game more fun to cover all age groups. Since Mini Game was launched, under the guidance of relevant policies, the platform has continuously upgraded its content security interface, through a series of measures such as strengthening the construction of the real name authentication system, improving the protection strategy for minors, and issuing "user Privacy Protection guidelines", to create a healthy gaming environment for thousands of players, and provide comprehensive content and information protection, and effectively protect every user.

Game circle and other new positions are valued, Mini Game ushered in differentiation and innovation.

With the continuous prosperity of developer ecology, Mini Game has also ushered in a significant upgrade in the richness and quality of play. According to reports, the overall growth rate of heavy games on the platform has reached 100%, and complex and deep games have been restored on Mini Game; the scale of light games has continued to grow, with users growing by 30%, and diversified new users have made the landing of more game ideas a reality. All categories are gradually stepping into the era of differential competition.

Meng Linggang, a lecturer in Wechat Open course, said that Mini Game is far from reaching the so-called Red Sea competition stage. In each subdivision of the game, Mini Game has achieved new breakthroughs, and the future opportunity space is still expanding. At the same time, Mini Game has an eye-catching performance in knowledge dissemination and cultural heritage. At present, in cooperation with many public welfare organizations and media, Mini Game has released more than 100 cultural public welfare games, covering the fields of popular science, environmental protection, sports, history and culture. It has attracted a large number of users to experience and share.

In addition to the content of game play, the platform also actively helps developers to carry out the production and operation of game-derived content, helps them expand user active scenes, actively create new positions of Mini Game content, and build a complete Mini Game content ecology. Cen Juntu, a lecturer in Wechat Open course, said that the platform provides an official community game circle run by developers as a carrier of Mini Game-derived content, and helps developers build content ecology by providing a variety of capabilities and tools. so that good games can be discovered and experienced by more people.

The cumulative opening of more than 100 capabilities helps developers "lower the threshold", and Mini Game plans to launch a technology and capability club.

According to on-site introduction, Wechat and Mini Game have opened more than 100 capabilities to help many developers lower the threshold and cost of creation. According to the Mini Game team, the platform will launch a technology and capability club composed of developers, platforms, engines and technology Daniel in the second half of the year to better serve more developers.

Mini Game supports engine tools such as Cocos, Laya and Unity since its launch. In this open class, the platform announces new capabilities such as high-performance mode, underlying capability improvement, parallel download, as well as reporting custom startup scenarios and upgrading performance standards.

The data released on the spot show that more and more games are connected to high-performance mode. judging from these game performance data, the frame rate performance can basically be improved by 20,45%. By downloading in parallel, the time it takes for users to enter the game interactively can be reduced by about 0.5 seconds.

Lin Yuxin, a lecturer in Wechat Open course, said that in addition to performance optimization, the Mini Game team is also exploring code protection and internally testing code reinforcement capabilities to help developers prevent game code from being plagiarized through code confusion and code watermarking capabilities. and support the secondary development of game code.

Self-circulation and self-growth, Mini Game commercialization and efficient operation

With the help of comprehensive upgrades such as the development of ecology, game content, and technical tools, Mini Game's business scale continued to grow at a high speed in the first half of 2023, with traffic and advertising growing by more than 30 per cent.

Weng Yugan, a lecturer in Wechat Open course, shared the platform specifications and business cycle models that need to be focused on, from game entry to business revenue generation. He said that the policy of the platform has always been to let users like, long-term, growing high-quality content can get more incentives.

After the fast turnover capability was fully opened last year, the platform will continue to provide convenient Wechat advertising component capabilities, as well as a package of multiple capabilities and CPS programs to help quality developers reach more users and allow more partners to participate in the promotion of quality games.

According to Shi Kaizhong, a lecturer in Wechat Open course, in terms of advertising cash, the platform provides new forms such as Mini Game trials and Mini Game gift package codes, as well as new budget forms such as video numbers and e-commerce, which can increase developers' revenue. In terms of user growth, new capabilities such as automated delivery, maximum conversion, and long-term tools, new marketing tools such as full-flow integrated marketing, video live streaming & mini tasks, as well as new services such as Mini Game's preferred projects and Unity services help developers further increase their user scale and business scale.

Excellent ecological benchmarking came out together to exchange creative experiences with developers.

In the afternoon, the creator and operation team of high-quality Mini Game products also shared their experience and insights as Mini Game developers.

Starting from the different key clues of the three stages from project establishment to operation, Qian Liang, the producer of the Crazy Knights, is more suitable for small teams and original games with a simple and novel development model with clear positioning and fast iteration.

Zhang Jiaxu, the person in charge of "A Sheep is a Sheep", shared the story behind the epic "unexpected joy" created by a small team of three people, which directly shows the important value of innovation. Through the analysis of the two scenarios of passing and failing in the game, and thinking about the emotional characteristics and sharing points of the players, he shared in detail how to make the players enjoy the attention of the public through the level design, and how to stimulate the players' desire to share and express in order to improve the social efficiency. At the same time, he also shared the path to continuously promote the long-term operation of the social + topic + UGC + community circle with the help of the platform ability.

Yuan Hao, Senior Operations Director of 37 Mobile Games, also introduced the experience of how to localize Mini Program for Unity heavy mobile games in combination with "Little Ant country". He said that "Little Ant Nation" will continue to optimize performance and experience, be simple, straightforward, targeted, and take on more pan-users. at the same time, it will also build a moderate game matrix and try multiple categories.

"Girl and the Sea" is a leisure two-in-one female users to Mini Game, the game through the omni-directional Wechat community ecological construction to achieve a long-term stable operation. Gao Zhongyi, head of operations, introduced the team's experience in building game circle positions, official account entrances and enhancing video account exposure. He said that the number of game circle users can support enough community ecology, and the users of Mini Game are basically pure game enthusiasts who can share and communicate in a civilized manner. Relying on the social sharing of Wechat friends, game circle users also reflect a strong stickiness.

If you don't change your mind at first, you won't stop doing it. In the future, Wechat and Mini Game will also adhere to the original intention of "let creation produce value", iterate and upgrade the capabilities of the platform, continue to launch more incentive policies, and go side by side with developers, so that Mini Game will become a cultural force in creating a better life.

Welcome to subscribe "Shulou Technology Information " to get latest news, interesting things and hot topics in the IT industry, and controls the hottest and latest Internet news, technology news and IT industry trends.