Shulou(Shulou.com)11/24 Report--

Thanks to CTOnews.com netizen for the clue delivery of suffering march! CTOnews.com June 16 news, at the 15th China Auto Blue Book Forum held on June 15-17, Kia China Chief Operating Officer Yang Honghai attended and delivered a speech.

▲ Kia's first pure electric car EV6CTOnews.com noted that in the debate session, Yang Honghai said,"I personally feel that it is not true to say that the joint venture brand will die out in China or only account for a possible 10% or even lower share." He believes that the Chinese market is very open and inclusive, and everyone has different preferences, such as Japanese, American, Korean, including legal systems, will have fans, the difference is only in the number. Yang argues that his products eventually need to be localized to attract potential consumers.

When talking about the development of joint venture automobile enterprises in the Chinese market, Yang Honghai said that the accumulated experience of joint venture automobile enterprises in technology, talents and globalization is far greater than that of local automobile enterprises. He even said,"I earned 2.1 billion US dollars globally in the first quarter of this year and can afford to stick to the Chinese market. Do your local enterprises have the financial strength to play? You burn to death first, and then I wait to come in and grab the market."

"Let the enemy try to hurt you first. I have money and technology in my pocket. I haven't given up this market. It's also a strategy to come in and pick you up at the right time."

Yang Honghai said that Hyundai Kia, as the second largest electric vehicle sales enterprise in Europe and the United States and the third largest automobile enterprise in the world, is an important link in the global market layout strategy of the brand."This is also repeatedly emphasized by the senior management of the Group."

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