Shulou(Shulou.com)11/24 Report--

Recently, Google and Kantar released Google x Kantar BrandZ China Global Brand 2023, revealing this year's Global Brand Top 50 and Growth Star List. The 50 Chinese brands selected this time include Huawei, Tencent and other technology giants, as well as focused segmentation leaders.

DJI, Stone and other young technology brands in the domain. In the face of uncertain market environment and more cautious global users, Chinese brands face great challenges. However, the 50 Chinese brands selected this time rely on their leading technical strength and accurate insight into consumers to give full play to the advantages of Chinese brands and win the trust of more and more global users.

It is understood that this year is the seventh year that Google and Kantar jointly released the list of China's top 50 global brands. The 10 brands newly listed this year come from seven different categories, adding diversity to the top 50 list and highlighting the diversification of China's offshore industry. Organizers said that many new brands on this year's list are striving to transform from "manufacturing" to "creation" through active technology and product innovation. These innovative features enable these brands to better meet consumer needs and pain points, allowing consumers to make purchase decisions with confidence and feel "value for money" as never before.

Among the brands on the new list, intelligent equipment is one of the main categories, and technological innovation, as a competition for Chinese intelligent equipment, wins the outstanding advantages of global consumers. The selected Stone Technology (English name "roborock") mainly produces intelligent equipment such as floor sweeping robot, floor washing machine, washing and drying machine, etc. Its floor sweeping robot products are sold to tens of millions of household users in more than 100 countries around the world, and have gained good reputation among users all over the world. When it comes to roborock, the list says advanced artificial intelligence gives products the ability to innovate independently, liberating consumers 'hands and helping them enjoy life better. Therefore, it can obtain a high "sense of value" in the minds of consumers, so that consumers have a "worthwhile" experience, thus achieving strong growth.

As a young intelligent hardware equipment enterprise, Stone Technology always insists on driving the long-term and stable development of the enterprise with innovation, and always maintains leading technological advantages in the industry. R & D investment is an important indicator to observe whether an enterprise is a technology-oriented enterprise. In terms of R & D investment, Stone Technology maintained a high level of investment as always last year. In 2022, the R & D investment of Stone Science and Technology was 489 million yuan, with a year-on-year growth of 10.85%. Since 2016, the accumulated R & D investment has exceeded RMB 1.6 billion yuan. The ratio of investment in science and technology research and development to revenue reached 7.38%, which not only led enterprises in the same industry, but even reached the level of domestic first-class science and technology enterprises.

Long-term R & D investment ensures that the performance and stability of stone technology products far exceed the industry. Stone technology products outperform competitors in path planning and obstacle avoidance. This benefited from the advanced algorithm accumulated in the long-term research and development of Stone Technology, which became the core technical barrier of the company. At present, Stone Technology has been in the leading position in the industry in terms of algorithms, and the iteration of algorithms depends on the continuous deep learning and algorithm optimization of networked product data on the server side, so it is difficult for latecomers to catch up in a short time. These technological advantages have also become a powerful weapon for Stone Technology to expand its territory in overseas markets. In 2022, Stone Technology realized overseas market revenue of RMB 3.48 billion yuan, accounting for 52.54% of the company's revenue.

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