Shulou(Shulou.com)11/24 Report--

CTOnews.com June 15 news, Douyin yesterday released the "non-shopping cart anchor video special governance regulations", claiming that it will strictly control businesses "false exaggeration, fictional commodity sources or qualification information" and "sell badly" type marketing and false "poverty pose" behavior.

The announcement said, "the platform inspection found that there were some violations in the" non-shopping cart anchor videos "released by some creators, such as leading into the shop window / store. Illegal video content includes false exaggeration, fictitious commodity source or qualification information, use of absolute terms such as national / highest / best, false promises, false description of the efficacy / effect of goods / services, and the use of team conflicts / family conflicts / tragic performance hype, etc. content that violates the platform rules such as the General principles for the Management of E-commerce creators.

Douyin said, "this kind of behavior violates the rules of the platform, infringes upon the legitimate rights and interests of consumers, and disturbs the normal trading order of the platform. The platform has zero tolerance for this." Once violations are found, measures such as warning, removal of offending commodities and deduction of credit scores will be taken in accordance with the rules for the Management of violations and Credit scores of E-commerce creators. If the violation is serious, measures such as restrictions on the use of e-commerce or permanent ban on the authority of e-commerce will be imposed in accordance with the rules of the platform. "

▲ Tuyuan Douyin e-commerce CTOnews.com noted: at a news conference held by the Information Office of the State Council at the beginning of this year, a person in charge of the State Internet Information Office introduced a series of special actions on "Qinglang" in 2023. According to reports, this special action will focus on nine aspects, such as the chaos of "self-media", the manipulation of information content by the network water army, and standardizing the network communication order of key traffic links. Following Wechat and Kuaishou, Douyin has also carried out relevant crackdowns to protect the rights and interests of consumers.

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