Shulou(Shulou.com)11/24 Report--

CTOnews.com, June 15 (Xinhua)-- Wechat, as the largest social platform in China, is an important position for all kinds of e-commerce platforms. According to Tech Planet, Tmall launched a Mini Program called "Tmall Youpin" in Wechat ahead of the 618 event. According to the Mini Program, it changed its name from "Meow I" to "Tmall Youpin" in May this year. This is the first e-commerce retail Mini Program to appear in Wechat after "Tmall". At present, "Tmall excellent products" mainly sells electrical goods and also supports WeChat Pay.

Wechat, as the king of domestic traffic, has become a position that can not be ignored for various business platforms, among which the position of e-commerce in Wechat ecology is becoming more and more important. Many e-commerce platforms regard Wechat as an independent operation position of e-commerce business, creating a series of e-commerce business matrix. CTOnews.com noted that in 2020, Tencent also launched a series of e-commerce retail businesses around the ecology of Wechat, such as Gosling, Goose sharing, and Tencent Huiju.

"Tmall excellent products" Mini Program sells products such as digital mobile phones, home furnishings and small household appliances, and also supports the trade-in of clunkers. In order to attract consumers, the platform launched 10 billion subsidies and Tmall 618 discount activities. This is the first time such a large-scale event has appeared in Wechat for the Taobi system.

"Tmall excellent products" Mini Program only supports WeChat Pay when paying, but Ali's Alipay does not appear in it, and the whole shopping process is completed in Mini Program. In order to retain users, Tmall YouPin, like pinduoduo and JD.com, has also launched a group chat feature. after joining the Wechat group chat, consumers can see the latest event discount information and get coupons.

Industry insiders believe that the launch of "Tmall excellent products" is not only a major development of Alibaba and Tencent in the context of "connectivity", but also the result of the preliminary exploration of Taos e-commerce business in Wechat. However, "Tmall excellent products" is only an electrical appliances e-commerce Mini Program, and can not represent all the strength of Taos in the Wechat ecology. If you want to really build the business matrix of Taobao within the Wechat ecology, you also need comprehensive e-commerce businesses such as Taobao special version and Xianyu to appear in Wechat.

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