Shulou(Shulou.com)11/24 Report--

CTOnews.com June 14 news, Unity recently released the "2023 Mobile growth and monetization report" shows that with the end of the epidemic, the global mobile game market seems to be shrinking.

Unity divides the world's major mobile games market into three regions: North America, Asia Pacific and EMEA (Europe and Middle East), and statistics the IAP (in-app purchase) revenue curve of each region for the whole of last year.

▲ source Unity results show that income declined to varying degrees in all three regions in the second half of last year, a period that has traditionally been the peak of user payment, as game companies usually launch activity content to stimulate payment during Christmas, New year, Spring Festival and other holidays at the end of the year. In the Asia-Pacific region, for example, monthly income remained between $150 million and $200m in the first half of the year (CTOnews.com Note: currently about RMB 1.074 billion-1.432 billion), but fell below $150 million (currently about RMB 1.074 billion) since November.

▲ source Unity at the same time, the number of users spending money on mobile games has also declined significantly. In the US, for example, the proportion of Android and iOS users paying fell from about 1 per cent at the beginning of the year to an annual low of about 0.75 per cent at the end of the year.

Unity believes that with the end of the epidemic, people began to increase outdoor work and activities, consumer demand for mobile games has slowed down. This means that the mobile game industry has gone through a period of rapid growth and entered a platform, and developers need to think more about how to effectively boost game revenue.

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