Shulou(Shulou.com)11/24 Report--

On the morning of June 13, Beijing time, it was reported that Linda Yaccarino, the new CEO of Twitter, shared her Twitter2.0 vision, which looked a lot like the ambitions of Twitter boss Elon Musk.

In an email sent to Twitter employees on Monday local time, Ms Yacarino said her mission was to turn Twitter into "the most accurate source of real-time information in the world".

"it's not a bad check," she wrote in an email, which she later tweaked and shared on a public topic on Twitter. "this is our reality."

Yakarino also responded to Musk's goal. Musk said Twitter must change "global urban squares" to "move civilization forward through unfiltered exchanges of information and open dialogue that is most important to us".

"have you ever talked to a very insightful person and you think you should have the freedom to express your ideas?" "We should all do it," she tweeted. "

The social media platform "can cross barriers, build new partnerships, celebrate new ideas, and then work together to build things that can change the world," she said.

Mr Musk claimed to be an "absolute liberal of speech" when he bought Twitter, but he spent most of his management arguing with people on the platform and making a sudden and dramatic strategic shift.

Musk often confronts American right-wing defiants on Twitter and shares tweets about anti-transgender, anti-vaccine and conspiracy theories.

In addition, his measures to restore controversial accounts and relax content censorship have driven away many advertisers. Some advertisers reportedly use Twitter's own tools to keep their brands away from his tweets.

During his first 25 days at Twitter, half of Twitter's top 100 advertisers left the platform. It is reported that in December 2022, the company's revenue fell 40% from a year earlier.

Mr Musk then insisted that the advertisers he had initially driven out had returned to the platform.

But according to Twitter's internal documents, Twitter's advertising revenue fell 59% year-on-year, and sales of the platform in the United States often fell short of expectations.

After that, Musk decided to clean up the legacy authentication account and change it to the Blue V paid subscription system, hoping to monetize it. But the measure is not going well and has been widely ridiculed. Some celebrities found that Twitter kept their Blue Vs, even though they didn't want to pay Musk.

Jakarino took over after Mr Musk ran into difficulties leading the social media platform. She had to clean up the mess. As an advertising industry veteran, she is in charge of NBC Global's $13 billion global advertising business. She is also the main force behind the company's foray into streaming and has experience in digital video advertising sales.

However, it remains to be seen whether she can turn Musk's dream into a reality of making money.

Welcome to subscribe "Shulou Technology Information " to get latest news, interesting things and hot topics in the IT industry, and controls the hottest and latest Internet news, technology news and IT industry trends.