Shulou(Shulou.com)11/24 Report--

Thanks to CTOnews.com netizens for the delivery of clues such as rain and snow, Xiao Zhanche! According to CTOnews.com news on June 12, Wang Teng, general manager of Xiaomi's Henan branch, commented on the price reduction of Lailai on Weibo, saying that the price reduction at this node is not the best choice, and the impact on brand potential energy and user awareness outweighs the loss. Instead of reducing the price, it is better to upgrade and give away many valuable features, such as seat heating, nomi, stereo, canopy, etc., which can enhance the car's sense of value and user experience, do less harm to the brand, and simplify sku and delivery complexity.

CTOnews.com attached original text:

Last week, I went to see the new version of ES6. The design and quality of the whole car are quite good, but there are not many obvious advantages compared with competitive products. We have made a lot of investment with high hardware cost but not strong perception of experience. On the contrary, many functions to improve experience and quality need to be installed.

It is not expected to sell well, did not expect a price reduction just listed, I think that this node price reduction is not the best choice, the impact on brand potential energy and user awareness outweighs the loss. Instead of reducing the price, it is better to upgrade and give away many valuable features, such as seat heating, nomi, stereo, canopy, etc., which can enhance the car's sense of value and user experience, do less harm to the brand, and simplify sku and delivery complexity.

It is understood that Xilai announced today that it will adjust the rights and interests of users and the price of the whole series of models, abolish the free replacement of electricity for life, adjust the vehicle warranty period from 10 years to 6 years or 150000 kilometers, and reduce the price of new cars by 30,000 yuan.

The rights and interests of the first owner of a new car will be adjusted to a 6-year or 150000-kilometer warranty, in which the three power systems can enjoy a 10-year unlimited mileage warranty; 6-year free car networking; and lifelong free road rescue. Free replacement of electricity can no longer be used as a standard car right.

For users who have already picked up their cars, the rights and interests of the first car owners, including lifelong free electricity exchange, will remain unchanged; when buying Weilai new cars, users can choose to transfer the car rights and interests of the original car to the new car, or choose to give up their car rights and interests so as to deduct the purchase of 30,000 to 50,000 yuan.

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