Shulou(Shulou.com)11/24 Report--

From June 8 to 9, Samsung held the 2023 Samsung TV Technology Competition in Beijing, and CTOnews.com attended the event as invited media.

At this tasting, Samsung demonstrated a number of cutting-edge TV products and their innovative technological concepts, including Samsung large-size TV products represented by the 85-inch Neo QLED 8K, as well as the new OLED TV products listed in China soon, as well as omni-directional technological advantages such as matte screen display, large screen games, color adjustment and so on.

Neuron quantum dot processor + quantum dot matrix technology Pro to create a new height of 8K TV data show that in 2023, global sales of televisions of more than 80 inches are expected to grow from 2.8 million in 2022 to 3.5 million, an increase of more than 24%. The domestic market also shows the same trend, and large screens are becoming more and more popular in the market. But Samsung believes that the size upgrade alone will not achieve a lifelike viewing experience, so Samsung upgraded its screen display technology and combined with advanced neuron quantum dot processors to build a large-screen TV represented by the Neo QLED 8K.

Samsung Neo QLED 8K televisions have four times as many pixels as 4K televisions. Among them, neuron quantum dot processor and quantum dot matrix technology Pro are the two driving forces to improve the picture quality of Samsung Neo QLED 8K large screen. The former intelligently analyzes and optimizes the content of the picture to make full use of 3300 megapixels, while the latter accurately controls each Mini LED through a variety of means to achieve ultra-clear expression of the picture.

It is reported that Samsung's exclusive neuron quantum dot processor upgrades AI image enhancement technology, which can deeply perceive the environmental content, and automatically optimize the image pixel by pixel through texture creation, picture noise reduction, and edge restoration to achieve more realistic and accurate image restoration.

The Samsung Neo QLED 8K TV can also break through raw resource constraints with advanced quantum dot processors, using 20 different neural networks to intelligently analyze video and optimize image quality, improving lower-resolution content in real time to present a more immersive picture.

The processor also supports innovative features such as depth-of-field enhancement, which determines the viewer's visual focus on the screen and places the object in the foreground through AI deep learning, creating a more three-dimensional enjoyment for the user by separating the image on the screen from the background.

Another technical support for the large screen quality of the Samsung Neo QLED 8K is the "quantum dot matrix technology Pro" technology, which uses backlight dimming technology to accurately control the Samsung quantum dot Mini LED, showing a deeper black and improving the picture contrast.

According to official sources, Samsung designed quantum dots Mini LED is the size of the traditional LED 1ax 40, instead of lens astigmatism and packaging form, using ultra-thin micro-layer structure, the screen can be configured with more LED grains, resulting in improved image quality and maintain bright colors. In order to provide better image quality, 14-bit HDR processing can maximize contrast and further present an unimaginable level of detail in the brightest and darkest parts of the image, ensuring that users can see the subtle details in each scene.

In addition, Samsung quantum dot matrix technology Pro provides support for shape adaptive light control.

This function adjusts the backlight precisely to adapt to the content on the screen and improves the clarity of all content. Accurate backlight control can effectively alleviate the light reflection on the TV screen and prevent the bright light on the screen from seeping into the surrounding darker areas, resulting in brighter light and darker scenes, and showing more detail than ever before.

With its upgraded screen size, densely filled pixels, and the combination of neuron quantum dot 8K processor and quantum dot matrix technology Pro, Samsung Neo QLED 8K large screen TV finally achieved amazing picture quality, creating cinema-level enjoyment for users.

The first Pantone certification, leading the OLED high-end TV color standard during the AWE in April this year, Samsung released S95Z and S90Z two new OLED TV products in China, further improving the layout of Samsung high-end TV products.

Samsung also showed off its new OLED TV at the tasting event.

At the scene, Samsung picture quality professional engineers demonstrated the accurate color expression of the new OLED TV through image comparison. Compared with traditional OLED televisions, Samsung OLED new products show more vivid picture details; letters made of similar color blocks show more obvious differences on different televisions, and the color performance of Samsung OLED certified by Pantone is more accurate and excellent.

It is worth mentioning that this is also the first OLED TV in the world to be certified by Pantone. Samsung OLED's new screen can not only accurately show more than two thousand Pantone colors, but also accurately present the skin color according to the database standards studied by Pantone.

Behind this excellent color performance, there is also a strong support of innovative technology.

First of all, Samsung OLED's self-luminous panel, combined with quantum dot color rendering technology, can accurately control light in pixel-level units, bringing colorful colors closest to naked eye viewing effect with the deepest black and purest white, so that each frame shows vivid and delicate details.

Secondly, according to on-site picture quality professional engineers, Samsung OLED TV through the neuron quantum dot processor and perceptual color mapping technology, its 20 independent AI neural network can analyze the picture content in real time, accurately showing different levels of light and dark colors, while retaining the advantages of the original dark areas of OLED, make the picture more full and bright. With 3D depth-of-field enhancement technology, by improving the foreground contrast to simulate the naked eye processing depth of field, showing lifelike details.

In terms of sound effects, Samsung OLED TV is equipped with sound and picture tracking OTS + technology, which can optimize sound and picture cooperatively through neuron quantum dot processor, and drive loudspeakers in various parts to focus on sound according to different picture content. Among them, the S95Z is equipped with 70W speakers, 4.2.2 channels help Dolby panoramic sound to create a real surround sound field, and uses 11mm's slim integrated design and intelligent hub to reduce the visual interference caused by multiple connections.

Deep ploughing soft and hard technological innovation, multi-track forward-looking layout in the game, the new Samsung OLED TV equipped with 4K 144Hz dynamic acceleration engine Pro, and has far exceeded the industry's ultra-low latency performance, helping players to "seize the first opportunity" in the game. In addition, Samsung OLED TV also provides corresponding display modes for different types of games, such as RPG, FPS, RTS and sports games, to further enhance the game experience of players.

The product is also certified by AMD FreeSync Premium Pro technology, and the certified TV has highly accurate brightness and wide color gamut test results, which not only greatly reduces the number of stuck frames and picture tearing, but also brings excellent HDR visual enjoyment.

After the introduction of the game, Samsung showed the matte display technology, which has been used in The Frame wall painting series TV and The Serif painting series art TV.

At the event site, Samsung even compared the matte screen display with the real painting, and from the author's actual experience, the impression of Samsung matte screen display has been infinitely close to the real oil painting, and even for a while will not be able to make a specific judgment, thus we can see the strength of Samsung matte screen display.

According to the staff, Samsung applies a concave-convex structure on the screen surface, which can scatter light from the panel surface to different angles, greatly reduce ambient light reflection and glare, accurately control screen brightness, reduce color deviation and picture distortion.

As a contrast, Samsung put a floor lamp next to the ordinary screen and the matte screen. When the light is turned on, the light shines directly on the screen. At this time, the ordinary screen of the control has produced a serious reflective effect, which has a great impact on the appearance. On the other hand, the matte screen can "absorb" and "scatter" the direct light, which is close to the performance of "no glare".

Finally, Samsung also showed off another "cool techs"-smart calibration.

We know that screen image quality calibration is a very huge project, which requires a series of professional equipment, such as professional colorimeter, video image generator, PC software, and so on. By comparison, Samsung's intelligent calibration function is very simple-Samsung TV can be easily calibrated with a smartphone.

At the event site, Samsung picture quality professional engineers showed two calibration methods: "basic mode" and "professional mode". Taking the "basic mode" as an example, if the phone is placed on the TV, the color information of the screen can be obtained through the phone's camera. Then, through a series of huge algorithms and technologies, further intelligent calibration is carried out on the Samsung TV, which is already excellent in picture quality. And the whole process only takes a few seconds.

Written in the end: at this technical tasting meeting, the author personally experienced the hard power support behind Samsung TV pioneer picture quality and ultimate experience, as well as profound technical details in advanced semiconductors, artificial intelligence and so on.

Samsung has been at the top of the global TV market for 17 years in a row and is the undisputed leader in the entire TV industry.

What's more, Samsung, on the basis of maintaining its hard core strength, insists on being guided by consumer demand, constantly ploughing advanced technological innovation, leading the rapid development of the industry, and giving new vitality to the entire TV industry. but also for the majority of consumers to create higher quality, higher stage of the ultimate audio-visual enjoyment.

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