Shulou(Shulou.com)11/24 Report--

On June 7, the National Tide Ceremony initiated by the leading domestic "game-centered diversified content ecological platform" was successfully concluded. This national tide grand ceremony consists of the "National Tide Women's League" competition and the theme activity of "Wind Flower Snow Moon Garden Party," among which, the "National Tide Women's League" competition has set up three tracks: Jinyi Pavilion, Han Yuefu and Dance Forest League. The well-known anchor of fighting fish, Meow Xiaosha, Caviar and Xiaoli Zhi, serve as the initiators of the track. After many rounds of wonderful competitions, Yu Qingjiu, Little Pumpkin gua and Ball Emma won the championships of the three major tracks respectively, successfully reaching the top of the "National Tide Women's Team" and finally "C Position Debut."

Picture: Douyu anchor small pumpkin gua, Yu Qingjiu, ball Emma (from left to right)

After the game, the track sponsor was invited to appear together with the TOP3 anchor of each event, and welcomed the anchor umbrella of the game division, KIKI Zi, and every day as a guest witness, held a party-like "Wind Flower Snow Moon Garden Party," pushed the activity atmosphere to a climax, and drew a perfect end for this national tide festival of fighting fish.

National Tide Festival + Dance Theme Week, Douyu Opens Midsummer Entertainment Tour

June is midsummer month, which is an elegant month in Chinese traditional culture. Douyu specially invited three well-known anchors, Meow Xiaosha, Caviar and Xiaoli Zhi, as the initiators of the national tide, integrating Chinese style into the three dimensions of service, music and dance, and creating a grand ceremony with the theme of inheriting national style culture. It hopes to help interpret the beauty of national style through live broadcasting.

Once the "National Tide Women's League" competition was opened, it attracted many anchors to sign up for participation, from the Tang Dynasty beauty with a smile, to the brave chivalrous woman who walked around the world with a sword, and then to the graceful cheongsam woman. The anchors worked hard on makeup and talent, showing the charm of national style.

Picture: Douyu anchor Xuan Bao, Xiao Rong 'er, Xiao 77s (from left to right)

Finally, Jinyige track by anchor Yu Qingjiu won the first place, dance forest league track by anchor ball Emma dance conquer, Han Yuefu track is more immortal fight, strength singing will be small pumpkin gua successfully won. At the end of the intense competition, the outstanding people of each track gathered in the "Wind Flower Snow Moon Garden Party." The successful C-position national tide women team and the national tide guest team conducted music and dance competition with the theme of "Wind Flower Snow Moon." They also carried out interesting lyrics flying flowers and poetry challenges. The water friends participated in the challenge through bullet screens, which can be called the direct broadcast room of "the most national style" of fighting fish that night.

When the National Tide Festival was in full swing, the classic dance theme week held by Douyu for a long time also ushered in a brand-new upgrade. From May 8, the theme week of fighting fish dance started the limited theme activity. Every Monday, Wednesday and Friday, the anchors respectively carried out makeup design and dance performance with campus style, Chinese style and vitality style as the core theme, from exquisite makeup to classical dance with charm, thus emerging a batch of eye-catching small and medium-sized anchors, promoting the diversification of entertainment content on the platform.

Picture: Miss Ueno, Sister Qingtian, Little Overlord Zhang Yide i (from left to right)

It is worth mentioning that whether it is a national tide festival or a dance theme week, the operation activities related to fighting fish are open to the public. As a "live broadcast platform for everyone," Douyu welcomes anyone who is confident in their talents and eager for the stage to open the broadcast room and participate in official events. The platform will continue to create more featured operation activities and provide corresponding resource exposure and content guidance for the main broadcast.

Live broadcasting + traditional culture, embodying the beauty of national style with the power of platform

In the Douyu National Tide Festival and Dance Theme Week, the same theme of national style, the anchors have different interpretations. Whether it is wearing Han clothes, dancing classical dance or singing national style songs, it can be seen that national style does not have only one form of expression. In recent years, Douyu has made many attempts around traditional culture, such as launching live variety "Run!" under the guidance of Luoyang City Culture, Radio and Television and Tourism Bureau. Anchor 5 ", went to Luoyang, Henan Province to start the journey of" fish together, dream back to Datang "ancient capital; carried out the intangible cultural heritage inheritance live broadcast activity of" dream back porcelain capital pottery originality "in Liling, Hunan Province," Millennium Porcelain Capital,"spread the unique charm of intangible cultural heritage and won CCTV reports, etc.

In addition to relevant live broadcast activities, Douyu also integrates national style elements into major corporate activities and brand cooperation. At the annual award ceremony for the 9th anniversary of the Fish Music Festival held in Wuhan in March this year, it chose to bind with the symbols of Jingchu culture such as Yellow Crane Tower, Goujian Sword of Yue King, Tiger Bird Frame Drum, etc. to create a shocking light and shadow show; Last year, Douyu and Hubei Province Museum jointly launched the Dragon Boat Festival gift box of "Such Chu Rice Dumplings," Yue King Goujian Sword, Zeng Hou Yi chime bell, Tiger Bird Frame Drum and other treasures of Hubei Bozhen Museum, which became interesting and fun summer Dragon Boat Festival gifts.

By constantly looking for the convergence point between national style culture and live broadcast content, Douyu launched richer and more diversified live entertainment content, and provided assistance for anchor support and amateur display with relevant activities as carriers. In the future, Douyu will continue to pay attention to the inheritance of national style culture and continue to explore more value of platform connection users.

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