Shulou(Shulou.com)11/24 Report--

With the start of the 618 promotion campaign, TCL also shared the success report of smart home appliances for the first time. Specifically, the GMV of the whole TCL network exceeded 1.1 billion, and the GMV of the whole network exceeded the total of 48 hours of success last year in 100 minutes.

In the subdivision track of smart home appliances, TCL has won a number of championships, including Mini LED TV e-commerce omni-channel sales, sales double champion, frequency conversion direct drive drum washing machine won double champion, TCL refrigerator has become the champion of e-commerce omni-channel sales growth, and the just released TCL ultra-thin zero-embedded refrigerator is a good result of 10000 sets of sales, becoming a dark horse-level product.

The above achievements can not be achieved without the promotion of the strong product power of TCL, which is also supported by the technological innovation strength of TCL.

Take the field of household appliances as an example, in September last year, TCL twin cabin duplex zone washing machine Q10 was released, which is a flagship double-drum dual zone washing machine product, in which the upper drum washing capacity is upgraded from conventional 4KG in the industry to 6KG, achieving the maximum washing capacity in the industry. In addition, the upper and lower cylinders are equipped with Nideco direct drive frequency conversion motor, the lower cylinder also supports micro-steaming air washing and other functions. It is easy for everyone to solve the pain point problem of clothing classification and care.

The largest regional washing capacity in the industry, the largest upper diameter in the industry, and a series of hardware and technical advantages, such as Nidco double direct drive variable frequency motor, 50-degree low temperature soft drying, micro-steaming air washing, intelligent delivery and so on, make the twin cabin Q10 fully competitive.

From the top seller to the double champion, the achievement of TCL washing machine is also the "accumulated rise" of TCL appliances on the road of innovation. TCL washing machine has won the title of "2021 German IF International Design Award" and "Top Ten Brands of washing Machine Industry". According to third-party data, the market share of TCL duplex regional washing machine is as high as 58.3% in the price range of 3000 to 8000 yuan.

Adhering to more than 20 years of technological precipitation, now TCL refrigerator washing machine accumulatively has more than a thousand refrigerator, washing machine product patents, which also makes TCL stand in the first echelon of the industry by strength.

At the beginning of this year, thanks to strong R & D and innovation, TCL brought the 0cm seamless embedded TCL ultra-thin zero-embedded series refrigerator T9 series, which, like the TCL twin cabin duplex zone washing machine Q10, became popular as soon as it went on sale.

Thanks to the strong product power and good performance-to-price ratio, the order volume of TCL thin zero-embedded refrigerator T9 has exceeded 3000 units on the first day, and during the good start period, it has suddenly become a dark horse product that consumers can not ignore.

The hot sale of TCL thin zero embedded refrigerator T9 has also contributed to the rapid increase in the market share of TCL thin embedded refrigerator. Data from Zhongyikang show that in 2023, the new ultra-thin embedded refrigerator W21 (5.22,5.28) annual e-commerce data, TCL thin embedded refrigerator market share reached 46.1%, more than 2-4 combined share.

TCL thin embedded refrigerator T9 has become a dark horse in the industry, and its product strength advantage is very obvious-as a thin embedded refrigerator product, TCL thin embedded refrigerator T9 solves the problem that traditional refrigerators need to reserve heat dissipation space on both sides through the bottom heat dissipation design, reduces the space reserved on both sides, and realizes "zero distance seamless embedding" closer to the wall.

In order to make the body thinner, the TCL thin embedded refrigerator T9 also uses 140 μ m microcellular foaming technology and a new vacuum isolation material, the thickness of the body is only 580mm, which can be naturally flush with the standard cabinets of 600mm depth. In addition, in order to avoid the problem that the refrigerator door cannot be opened and closed close to the wall, the TCL ultra-thin embedded refrigerator T9 uses smooth embedded hinges to support 90 °free opening and closing.

In terms of refrigeration storage, the TCL thin embedded refrigerator T9 series also retains the design concept of "wide temperature change", which reserves a wide temperature range of 79L for consumers, and the temperature can be adjusted freely between minus 20 ℃ and 5 ℃. TCL T9 also has intelligent constant temperature fresh, full space ultra-clean technology, free variable temperature space and other technologies, but also supports App remote control, with first-class energy efficiency.

In fact, through the above products, it is not difficult to find that the fundamental reason why TCL can be recognized by consumers is the continuous innovation in products and the use of leading technology to expand consumers' higher experience dimensions. For example, the TCL twin cabin duplex zone washing machine Q10 has realized the largest upper barrel design in the industry, as well as a series of high-end clothing protection functions such as ion baking and ion air washing.

The newly released TCL T9 series achieves a more wall-to-wall "zero-distance seamless embedding", solving the problem that traditional refrigerators need to reserve heat dissipation space on both sides. Such products abound, how can consumers not choose?

It is also worth looking forward to, with TCL's continuous breakthrough in the boundaries of science and technology, it will lead more families to a truly intelligent and better life.

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