Shulou(Shulou.com)11/24 Report--

The annual 618 promotion campaign is in full swing, and recently, TCL took the lead in announcing the success report of Smart Home Appliances 618.

Specifically, on the first day of the opening day of 618, the GMV of the whole network of TCL exceeded 1.1 billion, of which the GMV of the whole network exceeded the total amount of 48 hours of success in the first 100 minutes of last year, an increase of 100% over the same period last year.

TCL also won a number of championships on the subdivision track of Smart Appliances. Including TCL refrigerators become e-commerce omni-channel sales growth champion, frequency conversion direct-drive drum washing machine won the double champion, and TCL ultra-thin zero-embedded refrigerator e-commerce omni-channel sales exceeded 10000 units and other good results.

TCL ultra-thin zero-embedded series refrigerator T9 series was released at the beginning of this year. Through the bottom heat dissipation design, it solves the problem that traditional refrigerators need to reserve heat dissipation space on both sides, reduces the space reserved on both sides, and realizes "zero-distance seamless embedding" closer to the wall.

Thanks to its strong product power, TCL thin embedded refrigerator T9 also promotes the rapid growth of TCL thin embedded refrigerator market share. According to the annual data of W21 e-commerce, a new ultra-thin embedded refrigerator released by Yikang in 2023, TCL thin embedded refrigerator market share increased to 46.1%, ranking first in the country.

In the good start of 618, TCL frequency conversion direct drive drum washing machine also won the double championship. This is also inseparable from good product promotion such as TCL twin cabin compound zone washing machine Q10. In terms of product power, TCL twin cabin compound zone washing machine Q10 is a flagship double drum dual zone washing machine, in which the upper drum washing capacity is upgraded from conventional 4KG in the industry to 6KG, achieving the maximum washing capacity in the industry. In addition, the upper and lower cylinders are equipped with Nideco direct drive variable frequency motor. The lower tube also supports functions such as micro-steaming air washing, which can easily solve the pain point problem of clothing classification and care.

It can be said that TCL can win the multi-track championship of smart home appliances without good product leadership and acceleration such as twin cabin washing machine Q10 and thin embedded refrigerator T9, and whether it is share data or 618 record, which fully shows the broad recognition of TCL products by consumers and the industry.

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