Shulou(Shulou.com)11/24 Report--

The first battle of 618 ended. According to the latest monitoring data released by Oviyun on June 8, clean appliances still grew by 6.3% on the basis of last year's high base. Clean electrical appliances increased sharply in the same period last year, and the high base brought growth pressure to this year. Floor sweeping robots and floor washers performed amazingly, leading the market of clean electrical appliances to rise steadily. Among them, the industry leader stone science and technology performance is particularly worthy of attention, floor-sweeping robot growth first, substantially ahead of the competition, market share for the first time close to Kovos, the long-stable sweeping robot market order is expected to rearrange. The high-speed volume of the floor washer market, the head brand effect gradually appeared, and the share of stone science and technology sales increased by 1.8%.

Since the beginning of this year, whether the floor-sweeping robot industry has peaked has become the hottest topic in the industry. the latest data show that sales of floor-sweeping robots reached 1.23 billion yuan at the beginning of the promotion period, an increase of 4.15% over the same period last year, and sales reached 350000 units, an increase of 8.7% over the same period last year. The volume of the industry has risen, the price has fallen slightly, the concentration of the head brand is still stable, and the comprehensive base station products are widely available.

This data fully validates the industry judgment that the market potential of floor-sweeping robots is still sufficient and the penetration will continue to increase. While the market has risen, there have been some changes in the industry pattern. The overall position of the head brand is still solid, and the share of sales of Kovos and Stone Technology, which has long been entrenched in the "floor-sweeping robot duo", has changed, with the veteran King Kovos falling from 37.1% to 34.2%, down 2.9% from the same period last year. Stone technology, a technology rookie, grew significantly, from 26.3% to 31.8%, an increase of 5.6%. At present, the market share of the two is very close, and the seats of the "number one in the industry" of sweeping robots are expected to change for the first time.

During the 618 promotion period, the floor washer once again showed amazing potential, leading the industry in terms of growth rate. Sales increased by 19.6% year-on-year to 860 million yuan, and sales increased by 46.1% to 335000 units. At present, a hundred flowers blossom in the floor washer industry, many brands catch up with each other, and the market is highly prosperous. Tenco, which used to be at the top of the list, has seen a sharp drop in its market share, which has been carved up by more brands such as Midea, Chase, Stone and so on.

What is worth paying attention to is that the 618 major brands have adopted different ways of playing. Potential consumers of floor washing machines prefer new products, and according to the initial market situation, the best-selling products of floor washing machines are mainly new products listed this year. Midea, looking for new products X10 Pro, M13 Beta preemptively listed, seize 618 to promote the opportunity, the new product effect began to appear in the initial stage. The new stone technology floor washer A10 Ultra is still in the pre-sale of Xu Li. At present, the pre-sale of the major e-commerce brands is hot. The new product began to be sold on June 15. In the middle and later period of 618, it is expected to achieve a full outbreak, driving the status of stone technology in the category of floor washing machines to rise again.

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