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Niko Partners: China's game market generated $45.5 billion in revenue last year and will have 730 million players by 2025

2025-03-31 Update From: SLTechnology News&Howtos shulou NAV: SLTechnology News&Howtos > IT Information >

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Shulou(Shulou.com)11/24 Report--

CTOnews.com, June 8 (Xinhua) according to a new report released by consulting firm Niko Partners, China's game market revenue reached $45.5 billion in 2022 (CTOnews.com Note: currently about 324.415 billion yuan), including mobile phones, PC and console games. Meanwhile, Chinese game companies account for 47 per cent and 39 per cent of global revenue from mobile games and PC games, respectively.

▲ source: according to the Niko Partners report, China is still the world's largest game market, contributing 31.7% of the world's mobile game revenue and 33.4% of the world's PC game revenue. Within the Chinese market, 66 per cent of game revenue comes from mobile devices and 31 per cent from PC,3%.

Niko Partners predicts that by 2027, China's gaming market will total more than $57 billion (currently about 406.41 billion yuan) and will have 730 million gamers.

From the company's point of view, Tencent and NetEase are still the main players in the Chinese market, accounting for 61 per cent of domestic PC and mobile gaming revenues in 2022. But Niko Partners points out that this number is down from 2021 due to the poor performance of old games and the lack of competitive new products.

Lisa Hanson, CEO and founder of Niko Partners, said that Chinese game companies are rapidly promoting international development. Overseas PC game revenue from Chinese companies increased by 22% in 2022, and is expected to reach a compound annual growth rate of 13.8% by 2027, significantly higher than the domestic growth rate.

In addition, Niko Partners estimates that more than 1000 domestic games and 100 imported games will be approved this year, more than in 2021 and 2022 combined.

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