Shulou(Shulou.com)11/24 Report--

Thanks to CTOnews.com netizens Xiao Zhan cut, South China Daniel Wu's clue delivery! CTOnews.com, June 7 (Xinhua) according to a report released by TrendForce Jibang Consulting WeChat, the global economic downturn continues to hit consumer market confidence. Global smartphone production in the first quarter of 2023 was only 250 million, a decline of 19.5 percent compared with the same period in 2022. The recession is not only the largest in history, but also the lowest quarterly production since 2014.

CTOnews.com collected relevant global market share data, Samsung ranked first in Q1 with 24.6% share in 2023, Apple ranked second with 19.7% share, Oppo ranked third with 10.7% share, and Xiaomi ranked fourth with 10.6% share. Vivo ranked fifth with 8.0% share.

"benefiting from the launch of the flagship Galaxy S23 series, Samsung produced 61.5 million smartphones in the first quarter, up 5.5 per cent from the previous quarter, and is expected to decline by nearly 10 per cent in the second quarter due to the decline in the popularity of new phones on the market," Tuyuan PixabayTrendForce reported. Apple produced a total of 53.3 million smartphones in the first quarter, down 32.9% from the previous quarter, of which the new iPhone 14 series accounted for about 78% of production, better than the same period last year. Looking forward to the second quarter, production is expected to decrease by about 20% month-on-month due to the transition period between new and old phones. "

According to the report, OPPO (including OPPO, realme, OnePlus) planned to reduce output taking into account poor market conditions and adjusting channel inventory, with production of 26.8 million units in the first quarter, down 17% from the previous quarter, and is expected to benefit from proper inventory adjustment in the second quarter, as well as a slight rebound in demand in Southeast Asia and other places, with a chance to increase production by about 25% month-on-month. It is worth mentioning that in addition to continuously consolidating the market share of high-end models in the Chinese market, OPPO has made obvious sales achievements in South Asia, Southeast Asia and Latin America, and its overseas markets account for nearly 60% of its overall sales.

According to the report, Xiaomi (including Xiaomi, Redmi, POCO) produced 26.5 million units in the first quarter, down 27.4% from the previous quarter, mainly due to low global consumer confidence and high inventory levels of finished products in Xiaomi, so the production planning is quite conservative. Due to the continuous inventory adjustment in the second quarter, the quarterly output growth rate is limited, and the forecast growth rate is about 20% month-on-month. Vivo (including vivo, iQOO) produced 20 million units in the first quarter, down 14.2% from the previous quarter. At present, the main sales market is still China, and production is expected to increase by about 10% in the second quarter compared with the previous quarter.

TrendForce said that due to the continuing economic downturn, transactions in the second mobile phone market and maintenance market are more active than in the past, which may hinder the growth of smartphone production in the second quarter. In a nutshell, smartphone production in the second quarter is expected to reach 260 million units on the back of seasonal demand, an increase of about 5 per cent month-on-month, but it is still nearly 10 per cent lower than in the same period last year due to the poor environment.

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