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Douyin responded to the expansion of proprietary e-commerce: some business attempts will be made according to the needs of users.

2025-03-30 Update From: SLTechnology News&Howtos shulou NAV: SLTechnology News&Howtos > IT Information >

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Thank CTOnews.com net friend Wu Fei brother's left hand, West window old things, aviation Mr. clue delivery! CTOnews.com June 7 news, today there is news that chatter in order to prepare for "618," is building and expanding its own e-commerce business matrix.

According to the Paper News report, in order to meet the needs of users at different stages, further optimize the user purchase experience and expand the commodity richness, the platform will make some business attempts on the self-support of some categories that users have needs.

It is reported that Shaking E-commerce has begun to lay out its own beauty makeup e-commerce business, which was previously called "Meili Heart Selection." During the Shaking 618 Good Things Festival, it was officially renamed as Shaking E-commerce Self-beauty Makeup, and opened self-operated shops in Shaking App to sell high-end brand beauty products. According to sources, commodities are mainly purchased at domestic counters, with complete qualification links.

At present, there are 7 self-supporting business lines. In addition to the above-mentioned cosmetics category self-operated e-commerce business, fast fashion clothing e-commerce business "Feiyun Weaving," chatter peripheral cultural creation e-commerce "chatter Wenchuang," low-priced "ultra-cheap shop," agricultural products e-commerce business "source optimization," chatter wine self-operated e-commerce business "Morning Brewing Evening Drink"(renamed as chatter e-commerce liquor flagship store), and "chatter supermarket" officially opened at the beginning of this year. According to sources, new self-operated e-commerce businesses will be added in the future, including luxury goods categories.

CTOnews.com notes that chatter e-commerce previously disclosed that the GMV of chatter e-commerce platform has increased by more than 80% in the past year. Among them, mall GMV increased by 277% year-on-year, e-commerce search GMV increased by 159% year-on-year, and shelf scene GMV accounted for more than 30% of platform GMV. In the past year, the average daily viewing volume of chatter e-commerce live broadcast exceeded 2.9 billion times, the average daily search of e-commerce intention exceeded 400 million times, and the platform sold more than 30 billion pieces of goods throughout the year.

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