Shulou(Shulou.com)11/24 Report--

CTOnews.com June 6, Apple today officially released Vision Pro, a new MR headset that allows users to experience VR and AR, runs its own visionOS system, and has advanced eye tracking features. The product will first go on sale in the United States early next year, selling for $3499 (CTOnews.com Note: currently about 24878 yuan).

TrendForce analysts said that for Apple Vision Pro, its ingenious design and high performance represented an increase in production difficulty and capacity constraints, so it chose to sell only in the United States in the first half of 2024.

At the same time, considering the price of the product and the lack of necessary application functions for the time being, it is estimated that only about 200000 Apple Vision Pro will be shipped in 2024. We need to wait for the launch of the follow-up consumer Apple Vision and whether Apple can provide functional services that attract consumers' daily applications in order to promote the rapid development of the overall AR market.

TrendForce further said that the Apple Vision Pro hardware specification and function design will undoubtedly be the top AR / VR product at present, but the price is as high as $3499, coupled with the need for an external power supply to operate for two hours, are adverse factors affecting consumers' willingness to buy.

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