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Fearing that their image will be abused, Hollywood actors demand payment for AI.

2025-01-29 Update From: SLTechnology News&Howtos shulou NAV: SLTechnology News&Howtos > IT Information >

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Shulou(Shulou.com)11/24 Report--

CTOnews.com, June 6 (Xinhua)-- as part of this week's negotiations with film studios and entertainment companies on new contracts, the Hollywood Actors Guild has begun to discuss how live performers should be paid for their "digital doubles" work in the era of artificial intelligence, according to the Financial Times.

▲ Picture Source Pexels Hollywood actors have long been uneasy about the subversive potential of AI, fearing that the technology could lead to the loss of screenwriters, dubbing actors and other jobs. Actors are also worried about losing control of their image, as AI technology has been used to make "deep forgery" videos based on portraits of actors such as Keanu Reeves and Tom Cruise.

Duncan Crabtree Ireland (Duncan Crabtree Ireland), chief negotiator for the Hollywood Actors Guild, said: "We have been paying real-time attention to the rapid development of generative AI technology over the past 18 months, which has affected the work of our members."

The Hollywood Actors Guild will negotiate a new three-year contract with Hollywood studios and entertainment companies on Wednesday. Ireland says the union's top priority is to ensure that actors have the right to know about AI doubles created using their portraits and that they are fairly paid for their work as digital doubles.

"We don't want to see Hollywood actors getting paid less and less to compete with their digital doubles," Ireland said. "all of our members' jobs need to be negotiated on a certain minimum, and the starting point for achieving this goal is to get big companies to pay for portraits created by AI."

One experienced negotiator added: "George Clooney may only be able to produce two or three films a year, but with a digital double, you may be able to get him to make six films. As long as you get paid reasonably, AI can also be an opportunity for actors."

According to previous reports by CTOnews.com, the Hollywood writers' union, which had gone on strike over failed pay negotiations, was more opposed to AI, expressing clear concern that the development of AI technology would lead to the unemployment of writers. In this context, whether the Hollywood Actors Guild can reach new agreements with big companies has also attracted more attention from the outside world.

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