Shulou(Shulou.com)11/24 Report--

From May 25th to 27th, Douyu live broadcast Reality Show "Shu Ruima Special Forces" to Ningxia, where he completed an interesting and meaningful hiking expedition. Doinb, Zhou Shuyi, Luo Xin, Xiao Umbrella, Wang Jichao, Xinyi, beaver and a horse walked a total of 160km, leading the water friends to enjoy the magnificent beauty of solitary smoke in the desert.

As the debut of Douyu PGC's new self-made variety show IP "Mission X", "Shu Ruima Special Forces" integrates more diverse experience contents such as traditional culture, environmental protection and sand control on the basis of Douyu's self-made variety entertainment and interaction. With the flow advantage of Douyu platform and the appeal of the head anchor, through the anchor's personal experience in the local area, it conveys the most authentic northwest scenery in the form of live broadcast.

The head anchorman walked out of the broadcast room to personally experience the charm of Ningxia Culture and Tourism.

On May 25, in the historic city of Yinchuan, the anchorman group of Douyu began their three-day and two-night immersive trip to Ningxia. The anchors came to the cinema in the west of Zhenbei Castle to revisit the plot of classic works such as "A Chinese Odyssey" and "Red Sorghum" in this scenic area renovated by military buildings in the Ming and Qing dynasties.

The anchors first relived the charm of Zhenbei Castle as a military fortress through projects such as darts and archery, and tasted funny and good-looking snacks such as sugar paintings and stingy candies, while the novel experiences around Ningxia folk musical instruments such as clay wow, paper-cut and Helan stone seal cutting even aroused the onlookers and curiosity of water lovers. In the paper-cut section, Mr. Fu Zhaoe, the representative inheritor of the national intangible cultural heritage paper-cut project, was invited to give a live lecture, which introduced the paper-cut art with both rough beauty and delicate beauty for anchors and water friends.

Leaving the cinema in the west of Zhenbei Castle, the anchors went to Huaiyuan Night Market to taste Ningxia cuisine, made money in the night market, completed a series of game tasks, quickly integrated into Ningxia night life and had friendly interaction with local residents, and passed on the charm of local customs and customs to thousands of water lovers through the studio.

On the second day of their trip to Ningxia, the anchors officially started a desert hike in Zhongwei City, Ningxia, measuring the western land with their feet in the long yellow sand. The desolate and magnificent natural landscape shocked the anchors and water friends, and finally the total walking mileage reached 160 kilometers. During this period, the anchors also climbed desert ladders, sand skiing, bungee jumping, cable cars and so on, fully experiencing the special entertainment projects in the desert.

It is worth mentioning that the anchors of Douyu also experienced the local characteristic method of sand control-wheat straw square, which fixed the wheat straw on the sand in the shape of a square, forming interlocking micro protective belts, which can play the effect of preventing wind, fixing sand and conserving water. The anchors put up wheat straw squares, realizing that it is not easy to control sand in the west, but also set an example to call on water lovers to take care of the environment.

The last stop of "Shu Rima Special Forces" came to the Tonghu prairie. The anchors changed into Inner Mongolian costumes, made yurts and brewed milk tea, interacted with camels and other animals, produced wolf smoke, flew kites, and continued to participate in environmental protection practice by picking up garbage and cleaning sand. During this trip to Ningxia, Douyu anchors walked out of the studio and not only experienced the unique customs and customs of Ningxia, but also realized the charm of traditional culture and the importance of environmental protection and sand control through personal experience.

To create a diversified content ecology, Douyu explores the multiple values of live broadcasting.

"Shu Ruima Special Forces" is another brand-new attempt made by Douyu at the level of PGC self-made variety show. The head anchor of the game area incarnates as the "team leader", personally participates in environmental protection, sand control and traditional cultural experience, and explores more values beyond the attributes of live variety entertainment through innovative program setup and content implantation.

In recent years, Douyu has continued to pay attention to the use of live streaming to help the inheritance of traditional culture. In June 2022, Douyu launched the live variety show "run!" Anchor 5 ", under the guidance of Luoyang Culture, Radio, Television and Tourism Bureau, formed an anchor group of Douyu to lead water friends to explore the beauty of national style and culture in the prosperous era of the Tang Dynasty. In September of the same year, Douyu launched a live broadcast on the inheritance of the intangible cultural heritage of "Menghui porcelain Capital Pottery ingenuity" in Liling, Hunan Province, the "Millennium porcelain Capital", to restore the production process of the traditional skills of colorful porcelain under the glaze of the state-level intangible cultural heritage. at the same time, help local cultural and creative enterprises to find new business opportunities with the help of webcast.

In addition to traditional culture, Douyu also launched a series of live broadcast activities with rich themes, such as "Douyu University Music Festival", which provides a display stage for college students, and "Youth planner" series launched by Zhang Xuefeng, a famous teacher for the postgraduate entrance examination. Douyu anchor Yinzi, folk group "landlord's cat" and "one graduation song" summer song sung by students of Zhongnan University of Economics and Law The "annual sleep persuasion conference", which focuses on the sleep health of young people, and the "PDD Song Club", which is named as the "sound ensemble of the year" by netizens, and so on.

These high-quality and diversified live broadcast content not only continue to consolidate Douyu's position as a "diversified content ecological platform with games as the core", but also play a useful role in helping anchors update and iterate live content, providing exposure, and tapping talents. In the future, Douyu will also, through live broadcasting, an interactive form familiar to young people, pay attention to more social issues through high-quality content, open a window for young people to learn more about traditional culture and environmental protection, and constantly realize the social value of the live broadcast industry.

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