Shulou(Shulou.com)11/24 Report--

CTOnews.com, June 4 (Xinhua)-- according to China Business report, there was an obvious differentiation in China's game market in the first quarter of 2023, with the total revenue of the top 10 game companies reaching 81 billion yuan, of which Tencent and NetEase accounted for more than 80 per cent. And Tencent's local market game revenue accounted for about 50% of China's game market revenue in the first quarter, compared with about 40% in Q1 in 2022.

Other listed game companies are generally facing a double decline in revenue and net profit, including poor rhythm in the launch of new games, a decline in the flow of old games, reduced online game time for players, and so on. The industry concentration is further improving, and the breakthrough space for small and medium-sized manufacturers is shrinking.

Both Tencent and NetEase had popular games to support growth in the first quarter, such as Tencent's Golden Shovel Battle and NetEase's Egg Party. These two leading companies occupy seven seats in the mobile game pipelining list TOP10, and most of the rest are unlisted game manufacturers. Tencent also achieved 24.5% year-on-year growth in the international market, making it its "second growth curve".

2023 is a big year of games, with the opening of the version number, the major game manufacturers have the opportunity to launch new games to seize the market. CTOnews.com noted that both Tencent and NetEase unveiled a number of blockbuster new products at game launches in May, including "White Night Aurora" and "upstream cold" mobile games. Tencent management said that the global gaming industry is expected to return to historical high-digit growth, and Tencent hopes to achieve synchronized or faster growth with the global industry.

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