Shulou(Shulou.com)11/24 Report--

CTOnews.com, June 3 (Xinhua)-- Atlas E-Mobility, a new force in British carmaking, recently announced plans to launch the first pure electric vehicle developed and produced in Africa.

▲ Touyuan: Atlas E-Mobility the company said at the press conference that its vision is to combine the expertise of the British automobile industry with Morocco's creative design and mature production capacity to develop technologically advanced electric vehicles at a price friendly to the people. According to reports, its inspiration comes from the traditional Moroccan design. Atlas E-Mobility hopes that this electric car will have a unique appeal to customers in Europe, the Middle East and Africa.

▲ Touyuan: Atlas E-MobilityAtlas E-Mobility said in a statement that the electric car will be sold to the middle class in the above areas. It also means that its main competitors include BMW iX1, Mercedes-Benz EQA and Tesla Model Y models, which are expected to sell for about 40000-50000 pounds (CTOnews.com Note: currently about 443000 yuan). Atlas plans to mass-produce their first electric car in 2026.

The company's CEO, Mohamed Yahya el Bakali, said its goal was to develop high-end electric cars that "make the African people proud". Bakali points out that the company's biggest advantage is that R & D costs are properly controlled and that the cost of technology development will not exceed 5 per cent of the total investment. In addition to electric vehicles, the company will also develop extended-range technology, batteries and charging networks, details of which will be announced shortly.

According to CTOnews.com, Atlas E-Mobility, headquartered in London, England, plans to open a state-of-the-art automobile R & D and production facility in Morocco. The company was founded in 2021 and will sell its products to the global market in 2027. At present, the company has unveiled the styling outline of its first electric car at the press conference.

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